Digital has been called up as an essential tool for the marketing of beauty brands in India, with the CEO of one of the region’s key players in marketing, VML Qais, recently stating that a strong online presence is key for the industry.
The Indian based subsidiary of Revlon is set to roll out a new brand of colour cosmetics that it has priced 60% cheaper than its existing range in a move to expand and compete with its rivals.
Market researcher Reportlinker has identified that despite changes in the current market landscape, the male toiletries market in India is growing steadily in both value and volume terms.
In an effort to strengthen its footprint in every category of the cosmetics sector, Indian beauty and wellness brand VLCC is set to invest Tk 140 crore in Bangladesh by 2016.
Dabur India, one of the leading domestic providers of personal care in India, has reported a strong surge in third quarter on the back of strong oral care and toothpaste sales.
India is in the process of developing a bill which will prohibit animal-tested cosmetics from being imported into the country, according to the Central Drugs Standard Control Organization.
US-based Northern Technologies International Corporation (NTIC) has formed Natur-Tec India, a majority-owned venture that will be based in Chennai, with the aim of targeting India and other South Asian markets.
Targeting the India market for cosmetic and personal care goods requires a clear strategy that avoids a number of potential pitfalls, claims Anurag Sharma, executive director of Ayurveda-based cosmetics brand Baidyanath.
The proposed amendments to the India Drug and Cosmetics Bill 2013 look set to be delayed after the All India Drug Control Officers Confederation (AIDCOC) raised a number of objections.
It seems the skin whitening obsession in India may have reached its limits. According to marketing research firm Nielsen, the Indian skin whitening cosmetics market experienced a 4.5 per cent negative growth in sales volume in 2012.
This is the claim being made by one of the country’s leading Ayurveda experts, who says that many of these products being sold over the counter can actually harm the skin.
According to a report by market researcher RNCOS, the Indian baby care sector is estimated to be INR 647.6 billion (US $11.91 billion) in 2012, and is forecasted to register a CAGR of around 17 per cent from 2011-2015.
Although price still remains a major factor to Indian consumers, the skin care market is expanding as consumer views start to shift more towards necessity rather than luxury due to increased income and consumer knowledge.
The battle to end animal testing in the cosmetic industry in India has stepped up a notch after the regulatory Drug Controller General of India called for the fast-tracking of the deletion of two final animal tests from India’s cosmetics safety standard.
The modern man is concerned with his appearance and is increasingly aware of the benefits associated with a proper beauty regime and this, in turn, is driving the growth of the global men’s grooming market.
Animal testing on cosmetics is becoming a hot topic in India, as veteran actress Debasree Roy joins a campaign to fight against it and adds to a growing chorus of protests.
Newly launched cosmetic company 'Rustic Art' has found success after tapping into the Indian market by utilizing skilled local manufacturers in a bid to cater to the organic domestic market rather than exporting to the West.
Global cosmetics giant L’Oréal has singled out the Asian markets as key to growth for the company, highlighting the number of big players targeting the region.
The Indian arm of Colgate Palmolive has revealed tooth sensitivity is becoming an increasingly common oral health problem in India although awareness about the condition is fairly low.
India’s personal care ingredients market is predicted to grow significantly, creating new opportunities for international speciality ingredients suppliers.
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