Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
From pop-ups to new launches, and digital immersion to sustainability, we reveal how major brands and duty-free retail giants are expecting an imminent travel retail beauty boom as travellers once again take to the skies.
L’Oréal Group CEO Nicolas Hieronimus is aiming to grow the firm’s business in the booming Indian beauty market on the back of the acceleration of e-commerce in the country.
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.
We round up our most-read stories on the activities of the big-name beauty brands in the region, featuring news updates from L’Occitane, Kao, Shiseido, and more.
A round-up of CosmeticsDesign-Europe’s most-read news from April 2022 shows interest in a regulatory overview of natural and organic standards in cosmetics, the biggest beauty trends spotted at in-Cosmetics Global in Paris and L’Oréal’s patent on acne...
International beauty major L’Oréal has developed a method to localise and identify different types of acne using a deep-learning image processing digital system that can be linked to e-commerce product and service recommendations.
Big Brand Talks - In Conversation with Today's Beauty Leaders
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
Working with and mentoring startups like Clear will be key to driving change in beauty, particularly on issues like diversity, inclusion and sustainability, says L’Oréal UK & Ireland’s chief marketing officer.
In our round-up of the top five stories trending on our social channels, we highlight Estée Lauder and L'Oréal's efforts in China, Kao’s brand woes, and more.
Personal care multinational L'Oréal has created a self-bubbling peel-off face mask which the patent states could limit water consumption while cleansing.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...
French beauty giant L’Oréal Group has credited the boom in luxury fragrance to the growing appreciation among Chinese consumers and expects it to continue growing by double-digits in the years to come.
In this episode of the Beauty Broadcast, we are focusing on post-Covid growth potential, and shine the spotlight on how industry heavyweights L’Oréal and LG H&H and Urban Decay are shaping up for APAC business success.
International beauty major L’Oréal has reported a significant rise in full-year 2021 sales and net profit globally, with Latin America and North Asia performing particularly well and business in its Luxe and Active Cosmetics divisions leading the surge.
Beauty multinational L’Oréal says there is huge room for growth across its SAPMENA region with emerging demographics and online selling channels poised to take off.
L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.
International beauty major L’Oréal has developed a method to identify the molecular signature of a person’s scalp in a common alopecic state, enabling prognosis and diagnosis, along with the development of efficacious cosmetic treatments for such hair...
L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”
Beauty major L’Oréal has signed an agreement to acquire US superfood skin care specialist Youth to the People in a move set to deepen its ethical offering in an increasingly competitive market, say experts.
French beauty company L’Oréal believes that China’s policies aimed at bridging the widening wealth gap will ultimately be a boon for the beauty industry.
International beauty major L’Oréal has launched a fragrance disclosure model designed to inform consumers of ingredients used across its entire global portfolio of brands and products, kickstarting with a US rollout.
L’Oréal couture brand Valentino has launched its first makeup collection in Dubai and Seoul airports, laying the path for a strong return to beauty travel retail for the conglomerate, an executive says.
Beauty and personal care giant L’Oréal says that it is committed to plans to scale and expand on its sustainable e-commerce delivery initiatives it has launched in the Asia Pacific region, with Indonesia and the Philippines next in its sights.
Henkel, L’Oréal, LVMH, Natura &Co and Unilever are forming a global beauty consortium to co-develop an industry-wide environmental impact assessment and scoring system for cosmetics.
International beauty major has developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fibre, offering a natural and light-weight alternative to film-forming polymer and silicone products.
L’Oréal’s CEO has brushed off the hype surrounding the rise of China’s domestic beauty brands such as Perfect Diary, saying that while the competition is growing, he doesn’t see it as a threat.
International beauty major L’Oréal has reported a strong rise in sales and net profit for the first half (H1) of 2021, with e-commerce and North America performing particularly well during Q2.
We round-up of our most-read stories on the big-name beauty brands of the region, featuring news updates from L’Oréal, Shiseido, Amorepacific and more.
International beauty major L’Oréal has co-developed a plastic cosmetics bottle with French biotech specialist Carbios, made using fully recycled PET via an enzymatic recycling technology that also makes it infinitely recyclable.
Valentino Beauty will be among the new brands that L’Oréal’s will debut in Hainan, China, as it continues to invest into the lucrative holiday destination.
L’Oréal has partnered with TikTok on its pilot commerce feature, enabling consumers in the UK to purchase Garnier and NYX Professional Make-Up products directly via the app – a partnership the beauty major plans to expand over time.
International beauty giant L’Oréal has kicked off green deliveries in Singapore with sustainable packaging and an electric delivery fleet with aims to improve its carbon footprint.
L’Oréal Paris has unveiled its environmental goals for the next decade, pledging to reduce carbon emissions by 50% and lightweight or sustainably convert its entire packaging portfolio by 2030.
French cosmetics giant L’Oréal sees a bright future for its brands in the Asia Pacific travel retail market, which it believes will become a major driver of its future growth, spurred on by demand from China.
WATCH ON-DEMAND NOW – EXCLUSIVE COSMETICSDESIGN CIRCULAR BEAUTY WEBINAR
Educating and empowering consumers to collectively close the loop on circular beauty will be crucial in mainstreaming efforts worldwide, says L’Oréal’s Garnier president.
Watch On-Demand Now – Exclusive CosmeticsDesign Circular Beauty Webinar
Giving the longest life possible to molecules that make up a product is what circularity is all about, and the reuse movement in beauty is a particularly exciting and innovative path forward, says the CEO and founder of US recycling major TerraCycle.
International beauty major L’Oréal has reported a surge in global sales for the first quarter of 2021, though activity in Western Europe remains in decline because of the ongoing impact of the COVID-19 crisis, its CEO says.
A round-up of CosmeticsDesign-Europe’s most-read news from March 2021 shows interest in Colgate-Palmolive’s design-led innovation strategy, Garnier’s Leaping Bunny certification and L’Oréal and Typology’s green beauty objectives.
Combining products into skin concern-targeted kits is a smart strategy when trying to educate consumers on the importance of routines, says the retail brand manager of SkinCeuticals.
L’Oréal’s Garnier brand has received Cruelty Free International’s Leaping Bunny approval on its entire global portfolio after months of work with its vast supplier network – a move that proves exactly what is possible on a mass beauty scale, says the...
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
The ongoing COVID-19 crisis has propelled skin health to the top of the beauty agenda, as consumers seek out brands that plug new needs around skin barrier protection, hydration and cleansing, says the president of L’Oréal Active Cosmetics.
International beauty major L’Oréal has reported an overall loss in net profit for the full year of 2020, despite a spike in sales for the fourth quarter, most notably in active cosmetics and across China.
The move by France to provide a government platform enabling beauty manufacturers to qualify for exemptions when exporting general-use cosmetics to China should carve out a path for other countries to follow, says a Procter & Gamble executive.
International beauty major L’Oréal has co-developed a smart hair care system with Swiss environmental innovation company Gjosa that blends and distributes product in a way that ensures water savings of up to 80%.
![Genderless beauty is shifting gears into gender freedom, a broader movement pivoting around authenticity and new fluid identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/24/genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-coty-l-oreal-estee-lauder/15442705-1-eng-GB/Genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-Coty-L-Oreal-Estee-Lauder.jpg)
![L'Oréal aiming to grow business in the booming Indian beauty market. [L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-ceo-expresses-resolve-to-grow-india-on-the-back-of-e-commerce-acceleration/15433348-1-eng-GB/L-Oreal-CEO-expresses-resolve-to-grow-India-on-the-back-of-e-commerce-acceleration.jpg)
![Beauty brands can play into the metaverse, bringing joy, better engagement, building communities and empowering consumers to become creative [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/19/metaverse-future-in-beauty-brings-community-and-creativity-promise-say-estee-lauder-l-oreal-and-coty/15431533-1-eng-GB/Metaverse-future-in-beauty-brings-community-and-creativity-promise-say-Estee-Lauder-L-Oreal-and-Coty.jpg)
![Top stories on the recent developments of the biggest beauty brands in the region. [Grown Alchemist]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brand-story-the-recent-apac-developments-from-the-biggest-names-in-beauty6/15404260-1-eng-GB/Brand-story-The-recent-APAC-developments-from-the-biggest-names-in-beauty.jpg)
![The technology enables facial images to be analysed for acne type and location which can then be used to recommend products and services and create skin treatment plans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations/15325849-1-eng-GB/L-Oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations.jpg)
![The UK 'social' skin care app enables consumers to track and share routines with other individuals, creating a “more social, transparent and inclusive” forum [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/25/l-oreal-uk-ireland-takes-on-clear-social-skin-care-app-into-accelerator-programme-at-the-good-business-festival/15275953-1-eng-GB/L-Oreal-UK-Ireland-takes-on-Clear-social-skin-care-app-into-accelerator-programme-at-The-Good-Business-Festival.jpg)
![The top five stories trending on our social channels. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now14/13309783-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/03/l-oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec/13291963-1-eng-GB/L-Oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec.jpg)
![L’Oréal Group has credited the boom in luxury fragrance to the growing appreciation among Chinese consumers. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-on-how-luxury-fragrance-growth-is-being-driven-by-explosion-of-interest-in-china/13248289-1-eng-GB/L-Oreal-on-how-luxury-fragrance-growth-is-being-driven-by-explosion-of-interest-in-China.jpg)
![L'Oréal's Luxe division performed especially well, with 'remarkable success' in fragrances, according to the company's CEO [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/10/l-oreal-2021-full-year-results-shows-net-profit-up-29-sales-up-15-in-historic-year/13231286-1-eng-GB/L-Oreal-2021-full-year-results-shows-net-profit-up-29-sales-up-15-in-historic-year.jpg)
![L’Oréal says there is huge room for growth across South Asia Pacific with emerging demographics and online selling channels poised to take off. [L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/l-oreal-on-why-beauty-s-online-boom-is-far-from-plateauing-in-south-asia-pacific/13168631-1-eng-GB/L-Oreal-on-why-beauty-s-online-boom-is-far-from-plateauing-in-South-Asia-Pacific.jpg)
![Every tube of Garnier's 'no rinse' conditioner slashes total carbon footprint by 92% and aims to slash at-home water use by about seven litres per wash [Image: L'Oréal/Garnier]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/14/garnier-launches-no-rinse-conditioner-and-one-green-step-consumer-campaign/13156777-1-eng-GB/Garnier-launches-no-rinse-conditioner-and-One-Green-Step-consumer-campaign.jpg)
![L'Oréal wants to specifically direct its methods towards predicting androgenetic alopecia in men - known as male-pattern baldness [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/10/l-oreal-patents-hair-loss-prognosis-diagnosis-and-treatment-methods-for-alopecia/13142279-1-eng-GB/L-Oreal-patents-hair-loss-prognosis-diagnosis-and-treatment-methods-for-alopecia.jpg)
![LA-based skin care brand Youth to the People offered a range of superfood-charged products, including kale, green tea and spinach cleansers and exfoliants [Image: Youth to the People]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/09/l-oreal-to-acquire-youth-to-the-people-in-move-set-to-strengthen-ethical-status-and-competitive-edge-in-skin-care/13081556-1-eng-GB/L-Oreal-to-acquire-Youth-to-the-People-in-move-set-to-strengthen-ethical-status-and-competitive-edge-in-skin-care.jpg)
![L’Oréal believes that China’s policies aimed at bridging the widening wealth gap will ultimately be a boon for the beauty industry. [L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/china-s-common-prosperity-drive-will-be-positive-for-beauty-l-oreal-ceo/13010920-1-eng-GB/China-s-common-prosperity-drive-will-be-positive-for-beauty-L-Oreal-CEO.jpg)
![L'Oréal has worked collaboratively with four of its suppliers - Firmenich, Givaudan, IFF and Mane - to develop the voluntary fragrance disclosure model which will progressively inform consumers of fragrance ingredients used across the company's entire global brand portfolio [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/29/l-oreal-launches-fragrance-disclosure-model-to-increased-ingredient-transparency/12969164-1-eng-GB/L-Oreal-launches-fragrance-disclosure-model-to-increased-ingredient-transparency.jpg)
![The Valentino Beauty makeup collection features a range of bold lipsticks and fun compacts designed to appeal to all genders, ages and cultures [Image: L'Oréal Travel Retail/Valentino]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/12/valentino-beauty-launches-inclusive-makeup-line-in-dubai-and-seoul-airports/12918733-1-eng-GB/Valentino-Beauty-launches-inclusive-makeup-line-in-Dubai-and-Seoul-airports.jpg)
![Henkel, L’Oréal, LVMH, Natura &Co and Unilever are leading the charge in the creation of a global beauty consortium to develop a system that provides consumers 'clear, transparent and comparable' information on their cosmetic products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/20/henkel-l-oreal-lvmh-natura-co-unilever-forming-consortium-for-cosmetics-environmental-impact-system/12835159-1-eng-GB/Henkel-L-Oreal-LVMH-Natura-Co-Unilever-forming-consortium-for-cosmetics-environmental-impact-system.jpg)
![L'Oréal says its formula offers an alternative to polymer-based products that can often be sticky on application and dry stiff [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/14/l-oreal-patents-natural-sugar-based-hair-styling-formula-for-curly-hair/12818563-1-eng-GB/L-Oreal-patents-natural-sugar-based-hair-styling-formula-for-curly-hair.jpg)
![L’Oréal’s CEO has brushed off the hype surrounding the rise of C-beauty brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/why-l-oreal-ceo-doesn-t-believe-c-beauty-brands-are-a-big-threat/12716489-1-eng-GB/Why-L-Oreal-CEO-doesn-t-believe-C-beauty-brands-are-a-big-threat.jpg)
![L'Oréal's Professional Products division which stocks salons worldwide with hair care products performed especially well in Q2 2021 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/30/l-oreal-h1-2021-sales-and-net-profit-rise-worldwide-with-north-america-and-professional-products-strong/12696052-1-eng-GB/L-Oreal-H1-2021-sales-and-net-profit-rise-worldwide-with-North-America-and-Professional-Products-strong.jpg)
![Our most-read stories on the big-name beauty brands of the region. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/07/06/brand-story-the-recent-apac-developments-from-the-biggest-names-in-beauty/12618434-1-eng-GB/Brand-story-The-recent-APAC-developments-from-the-biggest-names-in-beauty.jpg)
![The bottle is the work of several years in partnership with French biotech specialist Carbios and part of L'Oréal's wider push away from virgin plastics [Image: L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/24/l-oreal-to-launch-enzymatically-recycled-and-infinitely-recyclable-biotherm-bottle-in-2025-via-carbios-partnership/12592139-1-eng-GB/L-Oreal-to-launch-enzymatically-recycled-and-infinitely-recyclable-Biotherm-bottle-in-2025-via-Carbios-partnership.jpg)
![Valentino Beauty will be among the new brands that L’Oréal’s will debut in Hainan, China, [Valentino Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/valentino-beauty-among-new-brands-l-oreal-will-be-launching-in-hainan-to-drive-growth/12546585-1-eng-GB/Valentino-Beauty-among-new-brands-L-Oreal-will-be-launching-in-Hainan-to-drive-growth.jpg)
![L'Oréal's Garnier and NYX Professional Make-Up products were now available for purchase in the UK directly via the TikTok app [Image: L'Oréal UK & Ireland]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/17/l-oreal-uk-ireland-partners-with-tiktok-on-pilot-commerce-feature-with-garnier-and-nyx-professional-make-up/12574082-1-eng-GB/L-Oreal-UK-Ireland-partners-with-TikTok-on-pilot-commerce-feature-with-Garnier-and-NYX-Professional-Make-Up.jpg)
![L’Oréal has kicked off green deliveries in Singapore with sustainable packaging and an electric delivery fleet. [L’Oréal Singapore]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/05/04/l-oreal-aims-for-greener-deliveries-in-singapore-with-latest-sustainability-push/12391328-1-eng-GB/L-Oreal-aims-for-greener-deliveries-in-Singapore-with-latest-sustainability-push.jpg)
![L’Oréal sees a bright future for its brands in the Asia Pacific travel retail market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-banking-on-apac-travel-retail-opportunities-to-drive-big-growth-for-the-group/12391379-1-eng-GB/L-Oreal-banking-on-APAC-travel-retail-opportunities-to-drive-big-growth-for-the-group.jpg)
![法国化妆品巨头欧莱雅持续认为中国市场有更多增长潜力，尤其是护肤和护发品类。[L'Oreal Group]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/node_3485778/12302766-1-eng-GB/_1.png)
![L’Oréal continues to see more growth potential in China, especially in its skin care and hair care categories. [L’Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/22/no-limit-to-the-growth-potential-of-china-l-oreal-s-next-ceo-eyes-major-opportunities-for-skin-care-and-hair-care/12207471-1-eng-GB/No-limit-to-the-growth-potential-of-China-L-Oreal-s-next-CEO-eyes-major-opportunities-for-skin-care-and-hair-care.png)
![奢侈品牌赫莲娜计划开拓中国回暖的境内旅游市场，以刺激亚太地区市场份额的增长。[Helena Rubinstein]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/node_3435925/12138488-1-eng-GB/_1.jpg)
![Helena Rubinstein is aiming to drive its brand growth in Asia Pacific by tapping into China travel. [L’Oréal Travel Retail / Helena Rubinstein]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/helena-rubinstein-targets-china-s-recovering-travel-market-to-boost-brand-growth/12089448-1-eng-GB/Helena-Rubinstein-targets-China-s-recovering-travel-market-to-boost-brand-growth.jpg)
![[Lush Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/20/beauty-broadcast-lush-cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream/15458395-1-eng-GB/Beauty-Broadcast-Lush-Cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream.jpg)
![Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/21/beauty-nfts-brands-can-use-nfts-to-reinforce-connection-with-super-fans/15463294-1-eng-GB/Beauty-NFTs-Brands-can-use-NFTs-to-reinforce-connection-with-super-fans.jpg)
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