Luxury skin care brand La Prairie is set to make its debut on short-form video platform Douyin in November in bid to improve its position in China’s challenging market environment.
German personal care conglomerate Beiersdorf has blamed the diagou situation in China and South Korea for La Prairie’s 9.9% sales decline in the first half (H1).
Beiersdorf’s luxury brand La Prairie saw sales hampered in the first quarter (Q1) due to challenging market conditions in China caused by ongoing COVID-19 pain points.
International skin care major Beiersdorf has reported a rise in group sales and net profit for the full year of 2021, with significant growth in Latin and North America.
![La Prairie is set to make its debut on short-form video platform Douyin in November. [La Prairie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/la-prairie-hopes-douyin-entry-will-improve-position-in-china/16876953-1-eng-GB/La-Prairie-hopes-Douyin-entry-will-improve-position-in-China.jpg)
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