Sales of prestige and luxury cosmetics have continued to defy all other indications that China’s economy is slowing down. However, with the first signs that sales are going off the boil, a new study has a few suggestions on how to remain competitive.
Obscene Jeans Corp (OBJE) is to enter the Chinese beauty market through the acquisition of luxury importer Beijing Beautyfresh International Trade Co, which is a Chinese-government-licenced importer/exporter of luxury goods.
Japan-based cosmetics company Shiseido has announced it will innovate its luxury brand Clé de Peau Beauté with the aim of strengthening its competitiveness in the global high prestige cosmetics market by fusing domestic and overseas marketing.
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