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CosmeticsDesign Clean & Ethical Beauty Video Series Episode 4: Getting the message right

30-MINUTE WATCH – EPISODE 4

Clean & Ethical Beauty Video Series Episode 4: Getting the message right

By Kacey Culliney

Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...

Indie brands part 1: The formula for success

Exclusive interview

Indie brands part 1: The formula for success

By Natasha Spencer

As the beauty industry anticipates a rise in indie brands, we spoke to Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care, Mintel, about what we can expect from the not-so-small-timers.

Debunking value myths part 4: What does an industry leader look like?

Exclusive interview

Debunking value myths part 4: What does an industry leader look like?

By Natasha Spencer

Simon-Kucher & Partners identified five common myths relating to value pricing in its recent ‘Value Pricing in the Chemical Industry - Rebooted’ whitepaper, so we’ve put these to Dr. Jochen Krauss, economist, pricing expert and Managing Partner of...

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