Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...
Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
More luxury brands are striving to walk the thin line between exclusivity and inclusivity in a segment that has historically been synonymous with being exclusionary.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Launchmetrics thinks so. The data analytics company launched a new brand decisioning platform today called Insights by Launchmetrics that promises to help beauty brands spend smarter on marketing as well as to compare and contrast a beauty brand’s performance...
As the beauty industry anticipates a rise in indie brands, we spoke to Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care, Mintel, about what we can expect from the not-so-small-timers.
Speaking exclusively with Cosmetics Design Asia, Delon Wang, Trends Manager, Asia-Pacific at Mintel, explains how Australia-hailed logos are being utilised on beauty and personal care items.
We caught up with Vivienne Rudd, Director of Global Innovation and Insight, Beauty & Personal Care, at Mintel, to ask who the big players are in Asia, and whether marketing strategies are adept to achieve growth.
In the final part of our five-part interview with Dr. Jochen Krauss, economist, pricing expert and Managing Partner of Simon-Kucher & Partners, we learn about the final two myths of modern-day value pricing to help offer food for thought when forming...
Simon-Kucher & Partners identified five common myths relating to value pricing in its recent ‘Value Pricing in the Chemical Industry - Rebooted’ whitepaper, so we’ve put these to Dr. Jochen Krauss, economist, pricing expert and Managing Partner of...
We spoke with Dr. Jochen Krauss, economist, pricing expert and Managing Partner of Simon-Kucher & Partners to talk through the concept of failure and how brands can improve their value pricing in 2018.
Australian natural skin care company, Skin Elements, has agreed a Memorandum of Understanding (MOU) with Australian, China-focused health care export business, Ageless Products.
We explored how brands can ensure they appeal to their target audiences, the possibility of using influencer marketing and the ability for niche indie names to compete with the big global players in the second part of our interview with Alexandra English,...
In our second look at the new beauty player on the digital Malaysian marketplace, we profile mySmink’s business and marketing strategy to explore how it plans to harness its introduction and growth.
Nutricosmetics are now set to gather pace as Millennials enthusiastically embrace the industry's skin care segment, new consumer research from wellness product R&D firm, Lycored, states.
As part of our seventh annual edition of the Skincare Ingredients online conference, we are bringing you a carefully curated discussion panel to shine the spotlight on the fast evolving probiotic trend.
Cosmetics Design is readying its seventh annual edition of the Skincare Ingredients online conference, a chance to keep up to date on trends, network and stay on top of this fast-moving category.
With fear acting as a key driver in the Asia-Pacific (APAC) market, we caught up with Delon Wang, Trends Manager, Asia Pacific at Mintel and asked about the impact that safety, security and protection have on consumer spending habits and brands.
Skin care and make up magnate, Estée Lauder, and luxury product travel retailer, DFS, have launched their #beautyallnight social media marketing drive to appeal to the Millennial demographic.
Asia-focused market expansion services specialist, DKSH, has partnered with personal care manufacturer, Paradise Products, to increase the awareness and sales of its Herballines brand in the Southeast Asian marketplace.
Mintel reveals that Japan is championing leave-in hair care and scalp protection releases and is the leading country for this growing segment in Asia-Pacific (APAC).
Although the Personal Care and Homecare Ingredients (PCHi) trade show only closed its doors two months ago, 85% of its 2018 booths have already been booked.
The Haitao trend — when consumers buy imported products from overseas online shopping platforms — is expected to peak in China’s online e-commerce market.
Belinda Carli, Director of the Institute of Personal Care Science provides an in-depth look at how consumers are influencing the customisation trend, both on and offline, and what this means for businesses and product quality.
German cosmetics company, ArtDeco Group, eyes up India for a second time as its prepares to relaunch its BeYu range in the marketplace amid strong projected growth.
As 2017 marks 60 years in Taiwan for leading Japanese multinational personal care company Shiseido, we look at how it’s developed its presence and how the Taiwanese market is transforming.
Due to the popularity of the lip cosmetics in China, we asked Laurie Du, Senior Beauty Analyst, Asia Pacific at Mintel, how the industry intends to retain its position at the top.
Market research company, Frost & Sullivan, reveals that next-generation natural materials are expected to replace traditional synthetic materials in the personal care industry.
Through its global expansion, focus on home shopping convenience and collaborations with pharmaceutical and fashion brands, the South Korean cosmetics ODM increased sales by 42% to 757 bn won (€621.58 mn) in 2016.
As AmorePacific displays a positive picture of its 2016 business results, we consider whether the conglomerate’s efforts to up its presence in APAC counterparts Thailand and Singapore is an attempt to offset economic and political difficulties.
With CDA reporting how the global personal care sector is set to focus on widening its market share to skin care and hair care products that contain active ingredients and multifunctional benefits, we look at how packaging within the industry is also...
As brands seek to combine the powerful properties and mainstream accessibility of the food and drinks industry in the beauty sector, MCaffeine represents India's first caffeine-infused personal care brand and has raised $300,000 (€285,000) from investors.
The beauty and cosmetics industries in APAC continue to prioritise market understanding, innovation and creativity, along with research and development to launch revolutionary products that appeal to both domestic and international markets.
The dynamic, California-based biotech firm is making beauty news again, this time for a joint venture (announced on Tuesday) with Nikkol, a specialty chemical company out of Japan, which is buying a significant portion of the Amyris Neossance business.
As both startups and established conglomerates have the opportunity to utilise social media to generate healthy brand loyalty and returns on investment (ROI), we spoke to Belinda Carli, Director of Institute of Personal Care Science, Australia, on the...
International colour cosmetics brand, Revlon, has plans to launch a significant number of exclusive stores throughout India next year, reports The Economic Times.
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