Marketing

Teen and Tween market: Key target audience in 2017

Teen and Tween market: Key target audience in 2017

By Natasha Spencer

The beauty and cosmetics industries in APAC continue to prioritise market understanding, innovation and creativity, along with research and development to launch revolutionary products that appeal to both domestic and international markets.

Amyris and Nikkol partner up on skin care ingredient development

Amyris and Nikkol partner up on skin care ingredient development

By Deanna Utroske

The dynamic, California-based biotech firm is making beauty news again, this time for a joint venture (announced on Tuesday) with Nikkol, a specialty chemical company out of Japan, which is buying a significant portion of the Amyris Neossance business.

Halal fragrances in APAC

Halal fragrances to lead growing ethical sector, report states

By Natasha Spencer

Increasing awareness among consumers about halal-certified products boosts the demand for Halal cosmetics and the fragrance sector, in particular, which is expected to generate the largest CAGR during the forecast period.  

Ashland’s new brand identity in APAC

How brands can evolve in personal care market part I

By Natasha Spencer

Part I: Brand IdentityAs the personal care industry in the Asia-Pacific (APAC) region continues to develop and compete with its US and European counterparts, we take an in-depth look at one of the leading brands focusing on the APAC marketplace.In this...

Marketing pollution protective cosmetics products

How Pollution Protection is transforming APAC cosmetics Part II

By Natasha Spencer

Anti-pollution products are one of the most sought after trends within the APAC region and with innovative developments, consumer attitudes and events all focusing on pollution protective cosmetics products, it is adopting sophisticated marketing campaigns.

Pollution protective cosmetics products

How Pollution Protection is transforming APAC cosmetics Part I

By Natasha Spencer

As consumers are increasingly searching for ways to protect their skin from pollution, we spoke to Christina Ho, Regional Skin Care Marketing Manager for Asia Pacific at cosmetics manufacturer Croda to discover how protecting skin from pollution aggression...

DKSH and Henkel enter agreement for Singapore

DKSH and Henkel collaborate in Singapore

By Natasha Spencer

DKSH, the leading market expansion services provider with a direct focus on Asia, is progressing its partnership with hair care producer Henkel in Singapore, by extending the alliance to include products by hair cosmetic brand Schwarzkopf.

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