Marketing

Nivea's new marketing campaign

Nivea skin care drive sees Beiersdorf return to form

By Andrew McDougall

Thanks to a ramped up marketing drive to celebrate skin care brand Nivea’s 100th anniversary, Beiersdorf’s Consumer business has shown a return to growth following a release of its figures.

The global market for beauty foods

Special edition: Beauty from within

The global market for beauty foods

By Lorraine Heller

In the second article of a special series on nutricosmetics, we take a look at the size of the market for foods, drinks and supplements that promise beauty benefits, as well as the distinctly different approaches to the category taken in three key regions.