French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.
Having invested in research centers in India and Indonesia, and a new portfolio of luxury products launched in China, L’Oréal has been giving Asia-Pacific special focus and says it will continue to do so in the future.
L'Oréal has opened a new manufacturing plant in India with a
production capacity of up to 100 million units per year. The new
factory is to supply India - where L'Oréal sales grew by 33.4 per
cent in 2003 - and other neighbouring...