Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
The shifting attitudes towards ageing is creating a huge opportunity for cosmetics companies to create solutions for the perimenopausal demographic, especially in the hair care sector, says one ingredient expert.
![Women want a more open discourse about the menopause, presenting beauty and wellbeing companies an important opportunity to engage in this space and better understand consumer needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/10/menopause-beauty-and-wellbeing-cosmeticsdesign-europe-nutraingredients-expert-webinar-future-brainstorm/15837311-1-eng-GB/Menopause-beauty-and-wellbeing-CosmeticsDesign-Europe-NutraIngredients-expert-webinar-future-brainstorm.jpg)
![The shifting attitudes towards ageing is creating a huge opportunity for cosmetics companies to create solutions for the perimenopausal demographic. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/09/07/perimenopausal-hair-care-changing-attitudes-towards-ageing-creating-opportunities-in-category/12733655-3-eng-GB/Perimenopausal-hair-care-Changing-attitudes-towards-ageing-creating-opportunities-in-category.jpg)
![Shinsegae International is developing regenerative cosmetics using microalgae-derived exosome technology. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shinsegae-touts-regenerative-cosmetics-using-microalgae-derived-exosome-tech/16216387-1-eng-GB/Shinsegae-touts-regenerative-cosmetics-using-microalgae-derived-exosome-tech.jpg)
![Yatsen Holdings is banking on the recovery of makeup in China to steer flagship brand Perfect Dairy back to growth. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/perfect-diary-bets-on-china-s-makeup-rebound-to-turn-around-recent-slump/16246219-1-eng-GB/Perfect-Diary-bets-on-China-s-makeup-rebound-to-turn-around-recent-slump.jpg)
