Singapore-based MISEICO is repositioning itself as a beauty and wellness brand that addresses specific challenges experienced by women going through menopause.
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
The shifting attitudes towards ageing is creating a huge opportunity for cosmetics companies to create solutions for the perimenopausal demographic, especially in the hair care sector, says one ingredient expert.
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