France has been earmarked as the epicentre for natural awareness,
with five New Zealand natural cosmetic companies targeting the area
in the hope of success in the strong European organic market.
Capitalizing on increasing interest in natural-based personal care
products from New Zealand, Apicare has launched a total of ten
personal care lines featuring Manuka honey in the United States and
Mexico.
Although the market for male-specific cosmetics products in
Australia and New Zealand has grown enormously in recent years,
experts say that the characteristics of the market mean that 'the
bloke's bloke still reigns supreme'.
Essentially New Zealand says it has been 'overwhelmed' by the
response to the active ingredient Totarol, which it showcased at
last week's In-Cosmetics show. Its natural antibacterial properties
have already proved...