The Indian personal care business is set to hit the $1 bn (€815.2 mn) revenue mark by March 2018, largely prompted by the positive performance of its leading domestic names and investment in the Chinese market.
In this five-part interview special with Dr. Jochen Krauss, an economist, pricing expert and Managing Partner of Simon-Kucher & Partners, we explore the concept of value and how cosmetic and personal care brands can transform their positioning and...
With social video on the up, we asked Alexandra English, Director of Marketing at Pixability, how this compares with text-based marketing, what approaches brands should take to be a winner at video marketing, and how they can get ahead of their competitors....
Unilever, keen to tap into the rising market of halal consumer goods across food and personal care, is up against a challenging situation in Indonesia.
'Manopause' refers to the declining testosterone levels in men from early middle age, resulting in lower energy and reduced strength and endurance. A segment personal care brands can tap into by addressing appearance issues.
Hong Kong-based consumer goods group Li & Fung has acquired Lornamead Acquisitions and its subsidiaries for $190 million, securing a significant portfolio of personal care brands.
Although green shoots of economic recovery have occurred in many of the key global markets, the recession may have a longer lasting effect on consumer spending patterns.