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EU beauty brands avoid Amazon at your peril!

EU beauty brands avoid Amazon at your peril!

By Andrew MCDOUGALL

Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...

Emphasis on quality is the big beauty winner in China

Emphasis on quality is the big beauty winner in China

By Andrew MCDOUGALL

As the Chinese buyer market prepares to become the new reference point for industry, product safety concerns drive sales of imported brands, and the guarantee of quality is paying the biggest dividends.

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