Beauty retail major Sephora has confirmed its acquisition of prestige beauty e-commerce player Feelunique, with the deal expected to close between March and July next year.
UK beauty consumers pared down skin care routines last year, adopting minimalist, back-to-basics approaches that led to a decline in overall prestige product sales, according to the NPD Group.
The Instagram beauty phenomenon called multi-masking – in which someone applies multiple skin masks at the same time to address different skin needs – is helping to drive growth in the prestige skin care market in the UK with face mask sales up 22.8%.
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