Procter & Gamble-owned skin care brand SK-II is reinforcing its e-commerce business with personalised beauty initiatives to deepen its bond with consumers in the era of the COVID-19 pandemic.
Skin scientists from Johnson & Johnson, Proctor & Gamble, and Shiseido have deliberated the future trends and challenges shaping the cosmetics market in Asia Pacific, with personalisation, holistic products and protection identified as major opportunities.