Due to the popularity of the lip cosmetics in China, we asked Laurie Du, Senior Beauty Analyst, Asia Pacific at Mintel, how the industry intends to retain its position at the top.
In the second part our interview with Belinda Carli, Director of Institute of Personal Care Science, Australia, we explore how brands can best maximise their impact online using relevant social media channels and trends to gain a following.
As both startups and established conglomerates have the opportunity to utilise social media to generate healthy brand loyalty and returns on investment (ROI), we spoke to Belinda Carli, Director of Institute of Personal Care Science, Australia, on the...
We look at the biggest factors impacting new product development by considering the latest demographic trends, spotlighting what consumers really want and tapping into digital technology.
The Instagram beauty phenomenon called multi-masking – in which someone applies multiple skin masks at the same time to address different skin needs – is helping to drive growth in the prestige skin care market in the UK with face mask sales up 22.8%.
A recent social media campaign for a store launch in Australia has thrust international beauty brand Sephora into the spotlight after a typo was failed to be spotted, changing the context of the message.
Proposed revisions to China’s Advertising Law will include a requirement that means celebrities must use the products before putting their endorsement to them.
Though globally the rise of celebrity brand ambassadors is proving a key trend for beauty brands, China’s recently implemented ‘Revised Consumer Rights Protection Law’ means that in the key emerging region, celebrities are now liable for the claims made...
Social media photo sharing platform Instagram is opening up a big opportunity for beauty brands to utilize user generated content and grow eCommerce channels.
As some of the biggest cosmetics players outline their digital strategies in Asia-Pacific, new internet research suggests that the opportunity could be growing in China.
Social media continues to grow in importance for the cosmetics industry, as it can provide manufacturers with a good source of engagement and allows consumers to discover different products.
Unilever-owned brand Vaseline is making use of social media marketing by launching a video series to promote its new brand of skin care, ‘Vaseline Intensive Rescue’.
![Able C&C has furthered its partnership with Japanese discount chain Daiso with new makeup launch. [A'pieu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/a-pieu-and-daiso-launch-exclusive-2-makeup-line/17339117-1-eng-GB/A-pieu-and-Daiso-launch-exclusive-2-makeup-line.jpg)
![Down Under Enterprises is setting sights on the Asian market as environmental sustainability and traceability become increasingly important. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/down-under-enterprises-shifts-focus-to-china-as-environmental-sustainability-traceability-come-into-the-spotlight/17304932-1-eng-GB/Down-Under-Enterprises-shifts-focus-to-China-as-environmental-sustainability-traceability-come-into-the-spotlight.jpg)
![News updates from Shiseido, Dr.Ci:Labo, Sephora, and more. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/updates-from-shiseido-dr.ci-labo-sephora-and-more/17334944-1-eng-GB/Updates-from-Shiseido-Dr.Ci-Labo-Sephora-and-more.jpg)
![Clariant has underscored the importance of localisation strategies and distribution capabilities in China with beauty trends evolving at a rapid pace. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/16/clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends/17327969-1-eng-GB/Clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/chinese-researchers-identify-igf2-in-oral-mucosa-as-key-factor-for-scarless-wound-healing/17328122-1-eng-GB/Chinese-researchers-identify-IGF2-in-oral-mucosa-as-key-factor-for-scarless-wound-healing.jpg)
