Global beauty player Shiseido has launched three new sun protection products onto the market in Japan, using its sweat- and water-resistant technology in a bid to target the children’s sun care market.
Cosmetics Design checked in with a couple of experts to discover how the latest products in this category are driving sales by inspiring more consumers to use sun care products every day while simultaneously meeting some basic cosmetic and skin care requirements.
In a country which reportedly got through 233 tonnes of skin-whitening products last year as consumers strive to achieve paler skin, Indian consumers might be expected to be already well aware of the value of sun protection; but a recent L’Oreal’s study...
As disposable incomes rise for emerging market consumers, sun care will become more affordable to many, urging Euromonitor to advise that sun care manufacturers should look to grow sales in poorer countries.
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