The UK’s second-biggest health and beauty retailer Superdrug is defying the cost-of-living crisis and upping its game in premium beauty brands as it broadens its offer beyond its lower price point core.
UK health and beauty retailer Superdrug has reported a significant uplift in DIY hair colour kits and self-care facial masks and body creams during coronavirus lockdown, signalling continued consumer interest in looking and feeling good, it says.