In this episode of the Beauty Broadcast, we are focusing on post-Covid growth potential, and shine the spotlight on how industry heavyweights L’Oréal and LG H&H and Urban Decay are shaping up for APAC business success.
L’Oréal brand Urban Decay has made its first mark in China’s travel retail channel, following previous launches on Tmall and in Sephora outlets, after being buoyed by changes to the animal testing regime.
The popular beauty press is abuzz with news of a forthcoming nude eye shadow palette from the revered L’Oréal brand. And rightly so—it’s a product consumers themselves asked Urban Decay to create.
Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.