One of the first major hurdles to launching a product in a market outside of the US is ensuring that the product complies with international regulations. Consultant Carl Geffken shines some light on the subject.
Global skin care launches have tended to feature the big
international players launching well known brands in new markets,
however, this time it's a small Chinese company launching its skin
care line in the US.
Personal care and oral care player Colgate-Palmolive has announced
a further increase in quarterly profits on the back of cost cuts
and sales increases in key categories, including toothpaste and