Japanese personal care major Mandom has uncovered the mechanism that acts directly on sweat glands to reduce sweating, which has significant potential for the development of next-generation antiperspirants.
Research on alternative actives for deodorants and antiperspirants is building, but efficacy testing is limiting advances and most successes in the category remain based on ingredients introduced more than 50 years ago, say researchers.
International beauty major Coty has developed an active antiperspirant formula that offers a long-lasting fragrance after application using a blend of lotus flower extracts.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
Unilever wants to continue to plug consumer needs in deodorants and antiperspirants and hopes to deliver its next big breakthrough technology by 2030, says the company’s R&D head of personal care.
Personal care major Colgate-Palmolive has developed an antiperspirant formula containing cannabidiol (CBD) that it says works as an anti-irritant on the skin.