In a landscape of fluctuating consumer trust amidst, blockchain technology provides beauty a means to offer full transparency around sustainable product claims, says the MD of Provenance.
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Personalised solutions, true innovation and credible claims are key for beauty brands to succeed among diverse population groups across Asia and beyond, say trends experts.
Green beauty is evolving fast but there is so much more industry can do around transparency and communication on sustainability, especially backing up claims, says the CEO of sustainable communications software specialist Provenance.
Interest in topical and ingestible beauty products that support and even boost immunity is gaining traction, but what science can back up product developments and how much growth potential is there really in this space?
A deep dive into CosmeticsDesign's Skin Microbiome Webinar
There will be a proliferation of newly carved out product categories targeting the skin microbiome in coming months, as consumer interest spikes and development capabilities advance, say experts.
The skin microbiome continues to ignite interest as science fast advances and product innovations hit shelves, but where exactly are the biggest opportunities for industry and what will be the key challenges moving forward?
Using collagen in beauty products – specifically ingestibles – is highly relevant amid today’s burgeoning consumer trend towards holistic health and wellness, says Mintel.
Developing food supplements that carry beauty claims for aesthetic benefits presents a real opportunity that the nutritional industry must look at seriously, says a regulatory expert.
![According to the sustainability marketing specialist, blockchain also enables brands to share their sustainability 'journey' with interested shoppers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/27/green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-provenance/16202977-1-eng-GB/Green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-Provenance.jpg)
![Branding is changing and beauty brands must follow the shift in mentality as consumers look for more transparency on every aspect of business, beyond labels [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/26/green-beauty-needs-more-transparency-and-substantiation-of-claims-says-provenance-ceo/12768159-1-eng-GB/Green-beauty-needs-more-transparency-and-substantiation-of-claims-says-Provenance-CEO.jpg)
![We dive into our most-read stories on formulation and science. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/skin-science-latest-stories-on-cosmetics-science-and-formulation/17334719-1-eng-GB/Skin-science-Latest-stories-on-cosmetics-science-and-formulation.jpg)
![Shopee says Vietnam has become a key market for K-beauty brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/shopee-k-beauty-orders-to-vietnam-increase-more-than-five-fold-in-the-last-three-years/17319014-1-eng-GB/Shopee-K-beauty-orders-to-Vietnam-increase-more-than-five-fold-in-the-last-three-years.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/chinese-researchers-identify-igf2-in-oral-mucosa-as-key-factor-for-scarless-wound-healing/17328122-1-eng-GB/Chinese-researchers-identify-IGF2-in-oral-mucosa-as-key-factor-for-scarless-wound-healing.jpg)
![Th recent trend developments in the APAC beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-top-stories-on-apac-beauty-market-and-consumer-insights2/17319701-1-eng-GB/What-s-trending-Top-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Native Extracts is seeking opportunities to work with China beauty brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/11/native-extracts-aims-to-collaborate-with-c-beauty-brands-with-advanced-chinese-botanicals/17318852-1-eng-GB/Native-Extracts-aims-to-collaborate-with-C-beauty-brands-with-advanced-Chinese-botanicals.jpg)
