Social media platform TikTok’s dynamic landscape is helping beauty brands discover and capitalise on microtrends while connecting with niche audiences on a global level, says one beauty manufacturer.
Shiseido’s decision to add cosmeceutical brand Dr. Dennis Gross to its portfolio could have been influenced by the increasing ‘medicalisation’ of beauty, says one analyst.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we’re featuring our 2024 trend round-up, quiet luxury in makeup, beauty devices and more.
Overall trends in purchasing behavior both on and offline as well as purchasing dynamics indicate healthy growth in the Beauty and Personal Care product categories overall despite the pressure of rising inflation in average product prices.
South Korean cosmetics brands such as IOPE and Mediheal have hopped on the bandwagon of sun patches, which have gone viral on social media, although the longevity of its popularity hangs in the balance.
The beauty industry has a duty to shift dated ideals around ageing and aesthetics, empowering consumers to be confident in their own skin and work towards realistic expectations, says the founder of facial fitness brand FaceGym.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
Beauty needs have shifted drastically since COVID-19, with consumers turning to cosmetic and personal care products for joy, fun and creativity versus to simply conform to societal standards, says a multi-sensory marketing expert.
Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.
Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?
Teeth whitening products look set to become the focal point of oral care, a rising category in the beauty sector that is expected to see exponential growth in Asia Pacific the next few years.
International beauty major L’Oréal has acquired a minority stake in Korean temporary tattoo tech startup Prinker to fast-forward its vision of advancing beauty tech that empowers self-expression.
Our top trending stories featuring Lancaster’s Hainan success, Mibelle’s focus on skin ageing, a microbiome active inspired by the Finnish forest, and more.
‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.
Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.
As we move into the new year, we reveal the consumer and market shifts that are going to have a major impact on the beauty and personal care industry in Asia Pacific in 2022, spanning science, hybrid beauty, waterless products, delivery innovation and...
In our round-up of the top five stories trending on our social channels, we highlight new research showing Indian Sandalwood as a CBD alternative, NFC-enabled smart packaging, and more.
The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
![TikTok’s dynamic landscape is helping beauty brands discover and capitalise on microtrends. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/why-tiktok-is-the-go-to-space-for-navigating-the-saturated-beauty-market/17063417-1-eng-GB/Why-TikTok-is-the-go-to-space-for-navigating-the-saturated-beauty-market.jpg)
![Shiseido’s decision to add Dr. Dennis Gross to its portfolio could have been influenced by medi beauty trend. [Dr. Dennis Gross]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-acquisition-of-dr.-dennis-gross-enables-it-tap-into-medicalisation-of-beauty/17084543-1-eng-GB/Shiseido-acquisition-of-Dr.-Dennis-Gross-enables-it-tap-into-medicalisation-of-beauty.jpg)
![Recent trend developments in the Asia Pacific beauty and personal care market. [Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights25/17084705-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![The beauty industry has a duty of care to fulfil, empowering consumers of all ages to feel skin and body confidence [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/21/beauty-ageing-ideals-must-change-and-brands-have-a-duty-to-drive-this-says-facegym-founder/16355744-1-eng-GB/Beauty-ageing-ideals-must-change-and-brands-have-a-duty-to-drive-this-says-FaceGym-founder.jpg)
![Joy has become a key word for beauty post-pandemic and many brands are succeeding in creating emotional connections via sensory innovations like texture, scent and packaging [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/13/beauty-post-pandemic-focusing-on-sensory-innovation-to-promote-joy-fun-and-creativity/16333288-1-eng-GB/Beauty-post-pandemic-focusing-on-sensory-innovation-to-promote-joy-fun-and-creativity.jpg)
![Fragrance brands are today focusing on line extensions and flanker brands versus organic new product concepts [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/06/fragrance-innovation-in-2022-slows-with-focus-on-premiumisation-formulation-changes-and-flankers-says-circana/16315660-1-eng-GB/Fragrance-innovation-in-2022-slows-with-focus-on-premiumisation-formulation-changes-and-flankers-says-Circana.jpg)
![The investment comes as beauty standards continue to morph as consumers demand products and devices that help with self-expression and building identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/10/l-oreal-minority-investment-in-korea-s-prinker-to-drive-beauty-tech-for-self-expression-personalisation/16069643-1-eng-GB/L-Oreal-minority-investment-in-Korea-s-Prinker-to-drive-beauty-tech-for-self-expression-personalisation.jpg)
![Our top trending stories featuring Lancaster’s Hainan success, Mibelle’s focus on skin ageing, a microbiome active inspired by the Finnish forest, and more. [Lancaster]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-lancaster-s-hainan-triumph-mibelle-s-focus-on-healthspan-now-trending-on-our-socials/15990641-1-eng-GB/Hot-Topics-Lancaster-s-Hainan-triumph-Mibelle-s-focus-on-healthspan-now-trending-on-our-socials.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![Self-confidence-boosting beauty products are popular amongst Arab women in the Middle East, but multinational marketing campaigns don't always hold appeal [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/11/middle-east-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study/15671709-1-eng-GB/Middle-East-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study.jpg)
![Three decades of gaming have proven that consumers want escapism, so beauty can and should follow suit [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/30/metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-swipe-back/15457420-1-eng-GB/Metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-Swipe-Back.jpg)
![We reveal the consumer and market shifts that are going to have a major impact on the beauty and personal care industry in Asia Pacific in 2022. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/revealed-five-key-beauty-and-personal-care-trends-set-to-shape-the-industry-in-2022/13040962-1-eng-GB/Revealed-Five-key-beauty-and-personal-care-trends-set-to-shape-the-industry-in-2022.jpg)
![Top five stories trending on our social channels. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now11/13099053-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![The ongoing COVID-19 pandemic has accelerated many mass beauty movements, including the increased focus on self-care, skin health and joy in colour cosmetics [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond/13096701-1-eng-GB/Avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond.jpg)
![These five future beauty cohorts cross geographies, age-groups and genders with very deep desires and needs in cosmetics and personal care that they will be looking to brands to fulfil [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/wgsn-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics/12900807-1-eng-GB/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics.jpg)
![We dive into our most-read stories on formulation and science. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/skin-science-latest-stories-on-cosmetics-science-and-formulation/17334719-1-eng-GB/Skin-science-Latest-stories-on-cosmetics-science-and-formulation.jpg)
![Shopee says Vietnam has become a key market for K-beauty brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/shopee-k-beauty-orders-to-vietnam-increase-more-than-five-fold-in-the-last-three-years/17319014-1-eng-GB/Shopee-K-beauty-orders-to-Vietnam-increase-more-than-five-fold-in-the-last-three-years.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/chinese-researchers-identify-igf2-in-oral-mucosa-as-key-factor-for-scarless-wound-healing/17328122-1-eng-GB/Chinese-researchers-identify-IGF2-in-oral-mucosa-as-key-factor-for-scarless-wound-healing.jpg)
![Th recent trend developments in the APAC beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-top-stories-on-apac-beauty-market-and-consumer-insights2/17319701-1-eng-GB/What-s-trending-Top-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Native Extracts is seeking opportunities to work with China beauty brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/11/native-extracts-aims-to-collaborate-with-c-beauty-brands-with-advanced-chinese-botanicals/17318852-1-eng-GB/Native-Extracts-aims-to-collaborate-with-C-beauty-brands-with-advanced-Chinese-botanicals.jpg)
