The release of Gucci, The Alchemist’s Garden, Where My Heart Beats Eau de Parfum marks the world’s first global distribution of a fragrance product manufactured with 100% carbon-captured alcohol, as detailed by Coty, Inc.
International beauty major Coty has signed a letter of intent to partner with carbon recycling major LanzaTech to integrate sustainable, carbon-captured ethanol into its fragrance formulas.
L’Oréal has created a sustainable cosmetics bottle made with polyethylene from captured and recycled carbon emissions that it wants to commercialise within four years.