Evereden has signed a deal with Sephora that will see its multi-generational skin care products on-shelf in five Asian markets – with the firm planning to ‘disrupt’ the APAC market by reaching millennial and Gen Z audiences.
China’s food and drug regulator has clarified that its newly introduced children’s cosmetics mark, the Little Golden Shield, is not meant to be an assurance of product quality and safety.
Pula, a new cosmetic brand from China, has launched a range of clean label skin care for children on two of the largest e-commerce sales channels, Tmall and Douyin.
China’s food and drug regulator has declared make-up to be unsuitable for children under the age of three and warns parents against cosmetic products that are presented as toys.
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