Skin microbiome may be the talk of the town in recent times, but founder of Aussie cosmetics brand Mary Grace, has warned against excessive use of “hype words”, as consumers could grow fatigue of the trend before it fully takes off.
Sustainable programs and initiatives have become the cosmetics and personal beauty care product industry standard – but what are some of the most economically viable ways to implement these practices to best meet consumer demand? Our upcoming CosmeticsDesign...
In 2022, CosmeticsDesign-Asia introduced the How to win over… series of features that dived deep into the analysis of key markets, categories and consumer segments. Just in case you missed it, we’ve collated the whole series all in one place.
Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
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