The number of new skin care product launches incorporating oat kernel extracts and oils for their prebiotic properties to make skin health claims is growing year by year, according to Mintel.
Skin microbiome science and innovation is fast-evolving, with a plethora of tools, ingredients and research efforts spotlighting key areas of opportunity. But where exactly is the sector headed? And what might next-generation NPD look like?
Manufacturers should pull back on making strong claims and focus more on consumer education, holistic health and wellness concepts and ingredient innovation when addressing immunity in the beauty and personal care space, say experts.
Claims development must happen simultaneously with new product development to ensure beauty products stand up to scrutiny under EU law, says an expert cosmetic claims consultant.