Customised cosmetics innovation will be a significant driver of the South Korean beauty market and will provide it “unique” competitive edge, according to a new review.
The rise of ‘wanghong’ beauty influencers in China and growing interest for functional and customised cosmetics have been revealed as some of the changing purchasing habits post-COVID-19.
International beauty major L’Oréal is set to launch a digital version of the shade finder technology behind its customised foundation Le Teint Particulier by Lancôme – a move it says will broaden access to this inclusive beauty offering.
Special Edition: Personalised Beauty in a Digital Revolution
International beauty major L’Oréal is primed to launch its AI at-home personalised cosmetics device Perso, starting with a beta version of its customised lipstick variant in the first quarter of 2021.
International beauty major L’Oréal has designed a means to manufacture custom-made hair dye kits, integrating e-commerce orders from consumers directly into a smart robotic filling system.