Innovate or fade: Why constant experimentation is vital to attract Gen Z and Gen Alpha consumers – SUGAR CEO 08-Mar-2023 By Amanda Lim Innovation and experimentation are vital for beauty brands who want to stay relevant with Generation Z and Generation Alpha consumers, who are the future of the market, says SUGAR Cosmetics CEO.
![[SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/08/constant-experimentation-is-vital-to-attract-gen-z-and-gen-alpha-consumers-sugar-ceo/16228741-1-eng-GB/Constant-experimentation-is-vital-to-attract-Gen-Z-and-Gen-Alpha-consumers-SUGAR-CEO.jpg)
![Coty is counting on China’s prestige fragrance boom to drive ambition to drive China growth. [Chloe Fragrances]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-aims-to-double-china-sales-to-over-600m-on-the-back-of-prestige-fragrance-potential/16228009-1-eng-GB/Coty-aims-to-double-China-sales-to-over-600m-on-the-back-of-prestige-fragrance-potential.jpg)
![TUFT set to make its biggest export move yet with Australia launch. [TUFT]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/tuft-australia-launch-marks-first-international-foray/16147997-1-eng-GB/TUFT-Australia-launch-marks-first-international-foray.jpg)
![Pola Orbis Group will discontinue Amplitude and ITRIM this year. [ITRIM]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/pola-orbis-axes-amplitude-and-itrim-in-bid-to-improve-profitability/16228063-1-eng-GB/Pola-Orbis-axes-Amplitude-and-ITRIM-in-bid-to-improve-profitability.jpg)
![A round-up of our top five stories on the APAC skin care market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/skin-spotlight-the-most-read-stories-on-skin-care-innovation-and-developments-in-apac/16232443-1-eng-GB/Skin-spotlight-The-most-read-stories-on-skin-care-innovation-and-developments-in-APAC.jpg)
