Genderless Beauty

Bathroom essentials startup TAKK wants to flip beauty ‘choice overload’

28-Oct-2022 By Kacey Culliney

UK-headquartered indie brand TAKK is on a mission to carve out a new way of beauty consumption, minimising choice via genderless, simplified ranges via subscription.

‘Strong, inclusive and fearless’: Estée Lauder enters tie-up with Balmain for 2024 prestige beauty launch

27-Sep-2022 By Kacey Culliney

International beauty major The Estée Lauder Companies and French luxury fashion house Balmain have entered into a license agreement to collaboratively develop and launch an inclusive prestige beauty line next year.

Unconventional faces: ‘Stereotypical depictions of beauty are shifting,’ says expert

31-Aug-2022 By Shane Starling

Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.

‘Half a step ahead’: FIVEISM x THREE outlines post-COVID market expansion plans to tap into growing men’s beauty market

17-Jun-2022 By Amanda Lim

Genderless make-up brand FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates, with new markets including Korea, Singapore, and Taiwan on its cards.

Unapologetic and authentic: Coty, Estée Lauder and L’Oréal brainstorm the ‘gender freedom’ rise in beauty

24-May-2022 By Kacey Culliney

Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.

Groom boom: Beauty and cosmetics ‘fastest-growing interest’ amongst male consumers globally – GWI

02-Dec-2021 By Kacey Culliney

Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.

Five 2023 beauty ‘personas’ to watch: Think frugality, sustainability, gender fluidity and creativity, says WGSN

05-Oct-2021 By Kacey Culliney

The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...

Gender neutral: New Japan survey reveals potential for cosmetic products that can be used by both men and women

07-Jun-2021 By Amanda Lim

More than 60% of Japanese women would be willing to share their cosmetic products with men, indicating opportunities for brands to develop genderless products, according to a new survey.

A year of renewal? Top 5 EMEA beauty trends to watch in 2021

22-Dec-2020 By Kacey Culliney

Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.