Kao-owned prestige skin care brand KANEBO has seen its brand recognition in China blossom after entering Douyin’s e-commerce platform, and aims to ride the wave of growth with festive packaging targeted at Chinese consumers.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we feature stories on beauty’s role in travel retail, demand for silicone-free hair conditioners, beauty live commerce in SEA, and more.
istyle inc’s live commerce company Over The Border is channelling its resources into Chinese social media platform Douyin with hopes to develop it into a ‘core business' in China.