Indian beauty firm Lotus Herbals is expanding its men’s facial products range with a focus on ‘target-based remedial products’ and has in its pipeline to tap on trends around personalised beauty enabled by technology.
Logistical challenges and energy struggles are plaguing smaller independent beauty brands such as Shakeup Cosmetics, which says it is doing as much as it can not to pass on rising costs to its consumers.
Australia’s skin care firm MADE FOR MAN has outlined in its three-year strategic plan to launch its botanical skin care products in UK, Europe, US and Asia.
UK startup The Fellowship has developed a line of inclusive personal care products aimed at overturning outdated masculine ideals and supporting men to take care of their health and wellbeing.
UK-based male beauty brand Shakeup Cosmetics sees ‘huge potential’ for the brand in China where it is going toe-to-toe with heavyweight brands like Chanel and Tom Ford.