Australia’s Biologi debuted its range of bio cellulose sheet masks for targeted skin care concerns as it seeks to shift such products from ‘nice-to-have’ to ‘must-have’.
Scientists say people in China should not wear facial sheet masks for more than 20 minutes at a time, claiming that their insights provide the first ‘realistic risk assessment’ of such products among the local population.
Facial sheet masks are an Asian beauty staple, but consumers are wising up to the waste these single-use products can generate and driving the need for more sustainable solutions to keep the category thriving.
Sheet masks are ‘storming the market’ in India according to natural beauty brand Skinella, which is now exploring new launches after its first three variants performed ‘phenomenally well’.
Singapore-based clean beauty brand Sigi Skin has recently released Tea-Tox, a probiotic sheet mask with hydrating, soothing and anti-pollution properties, selling 500 boxes in its first two weeks of sales.
Singapore-based firm Klaypeau has recently launched an e-commerce platform dedicated to the sale of sheet masks to tap into the increasing demand for the popular skin care product.
The usage of facial sheet masks in Asia are expected to increase and become a daily necessity in the wake of the changing beauty habits induced by the novel coronavirus (COVID-19) pandemic.
Herbalife Nutrition has expanded its outer nutrition range with vitamin-based sheet masks to meet the increasing consumer need for products to maintain skin health in Asia Pacific.
Malaysian skin care brand B&B Labs has tapped microbiome skin care as the next area for growth as it foresees demand to rise due to the novel coronavirus (COVID-19) pandemic.