Indian beauty brand Saba Personal Care is hoping that its combination of halal and vegan products will broaden its appeal beyond Muslim consumers and steal a march on the MNCs that are yet to truly exploit such categories.
IFF-owned ingredients maker Lucas Meyer Cosmetics believes its latest upcycled active ingredient can solve major pain points in the hijabi hair care market, especially in the warm and muggy climates of Asia Pacific.
Beauty multinational L’Oréal says there is huge room for growth across its SAPMENA region with emerging demographics and online selling channels poised to take off.