Teeth whitening products look set to become the focal point of oral care, a rising category in the beauty sector that is expected to see exponential growth in Asia Pacific the next few years.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
Irish indie brand Spotlight Oral Care is continuing to expand across Europe and the US and wants to focus future new product development on bridging the oral health and beauty gap.
International personal care major Colgate-Palmolive has developed a range of whitening and abrasive oral care formulas with improved stability and in-use delivery using fatty acid salts.