Cosmeceuticals more than a niche

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Related tags: Marketing

Cosmeceuticals can no longer be considered a niche market,
representing up to 50 per cent of supplement sales in some
countries, maintains a new report.

Cosmeceuticals can no longer be considered a niche market, representing up to 50 per cent of supplement sales in some countries, maintains a new report.

Estimated to be worth €3.5 billion globally, and €300 million in France alone, 'nutri-cosmetics' is one of the biggest areas of innovation in the wider nutraceuticals sector.

The market has also been brought into the mainstream by entries from leading beauty firm L'Oreal in a joint venture with Nestle (Inneov), followed shortly by Procter & Gamble's bid with Olay.

The report, carried out by trade show Cosmeeting with research firm Market Intelligence, maintains that this is the beginning of a long-term evolution. A conference to discuss report findings takes place at Cosmeeting 2003 on 18 September.

The pioneers of the sector, such as Oenobiol and Imedeen, along with new entrant Inneov, will be present at the conference, aimed to offer health and beauty professionals an insight into the five leading markets - Japan, US, UK, France and Germany - and discussion on the potential for new players.

For more information, contact Cosmeeting​.

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