![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now22/15790266-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
In our round-up of the top five stories trending online, we highlight the trend of silicone-free hair care, a start-up that is using its proprietary tech to produce natural ingredients in a sustainable manner, and more.
![Consumers worldwide have different expectations around skin glow, relating it to inner happiness and health in some countries and anticipating a visual shimmer in others [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/20/skin-glow-definitions-differ-amongst-consumers-from-radiance-luminosity-happiness-and-health-finds-oriflame/15782820-1-eng-GB/Skin-glow-definitions-differ-amongst-consumers-from-radiance-luminosity-happiness-and-health-finds-Oriflame.jpg)
Rethinking glow: Consumers expect ‘a lot of things’, says Oriflame scientist
from CosmeticsDesign-Europe.com
Consumers look to custom beauty to address inclusivity gaps says Mintel
from CosmeticsDesign.com USA
![Content creators on Instagram should be closely looked at as part of future beauty brand growth plans on the platform [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/19/instagram-reels-lives-and-video-key-to-creativity-community-and-growth-say-execs/15777369-1-eng-GB/Instagram-Reels-Lives-and-video-key-to-creativity-community-and-growth-say-execs.jpg)
The business of Instagram: Creativity and community key to growth - execs
from CosmeticsDesign-Europe.com
![Shiseido says its heating device improves absorption of UV protective formulas even if makeup is applied on top [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/shiseido-heating-device-for-sunscreen-and-skin-to-improve-uv-protection/15774288-1-eng-GB/Shiseido-heating-device-for-sunscreen-and-skin-to-improve-UV-protection.jpg)
Shiseido files patent on heating method to improve post-makeup UV protection
from CosmeticsDesign-Europe.com
Focus on wellness: Amorepacific’s VITAL BEAUTIE launches proprietary sleep aid supplement
East Asia
![The Lilium plant extracts exude a myriad of benefits, such as anti-ageing, protection from radiation, whitening and moisturising. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/lilies-show-immense-potential-for-range-of-cosmetic-products-review/15765192-1-eng-GB/Lilies-show-immense-potential-for-range-of-cosmetic-products-Review.jpg)
Blooming potential: Lilies possess properties suitable for wide range of beauty products – Review
East Asia
![Omya has identified Asia Pacific’s recovering make-up market as a key target. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/omya-sets-sights-on-apac-s-recovering-make-up-market/15726216-1-eng-GB/Omya-sets-sights-on-APAC-s-recovering-make-up-market.jpg)
Blurred lines: Swiss firm Omya sets sights on APAC’s recovering make-up market
All Asia-Pacific
![Kama Ayurveda is a leading brand in India offering a range of traditional and holistic treatments for beauty and wellness [Image: Kama Ayurveda/Puig]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/puig-acquires-majority-stake-in-kama-ayurveda-to-drive-india-presence-and-global-wellness-offerings/15770787-1-eng-GB/Puig-acquires-majority-stake-in-Kama-Ayurveda-to-drive-India-presence-and-global-wellness-offerings.jpg)
‘New audiences’: Puig acquires majority stake in Indian wellness brand Kama Ayurveda
South Asia
Social media and spending: 'First-of-a-kind' study sheds lights on cosmetics trends in Brunei
Market Entry
![Gencor Pacific is eyeing huge opportunities in Asia Pacific’s anti-hair loss market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/evidence-of-long-covid-hair-loss-could-spur-demand-for-effective-natural-solutions/15749379-1-eng-GB/Evidence-of-long-COVID-hair-loss-could-spur-demand-for-effective-natural-solutions.jpg)
Mane problem: Evidence of long COVID hair loss could spur demand for effective natural solutions
Voice of the Industry
![Coty has reported double-digit growth globally for its skin care brand Lancaster thanks to its successful expansion in China. [Coty / Lancaster]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lancaster-sees-double-digit-growth-on-the-back-of-china-expansion/15726270-1-eng-GB/Lancaster-sees-double-digit-growth-on-the-back-of-China-expansion.jpg)
Reaping rewards: Lancaster sees double-digit growth on the back of China expansion
COVID-19
Tapping potential: Indian nutra firm Diabliss to develop 10 new herbal water products
Market Entry
![Prior is set to launch a line of eye shadows with skin-loving ingredients. [Shiseido / Prior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-s-prior-to-launch-eye-shadows-with-skin-ageing-care-benefits/15749433-1-eng-GB/Shiseido-s-Prior-to-launch-eye-shadows-with-skin-ageing-care-benefits.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/toly-opens-new-plant-in-korea-to-meet-demand-for-sustainably-conscious-packaging/15764706-1-eng-GB/Toly-opens-new-plant-in-Korea-to-meet-demand-for-sustainably-conscious-packaging.jpg)
![Yatsen to refocus on R&D investments to drive growth. [Yatsen / DR. WU]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/yatsen-r-d-investments-most-important-driver-for-future-growth-cfo/15723474-1-eng-GB/Yatsen-R-D-investments-most-important-driver-for-future-growth-CFO.jpg)
![Korean trade chiefs have identified untapped opportunities for K-beauty in Spain. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/kotra-identifies-opportunities-in-for-nail-care-high-tech-beauty/15764415-1-eng-GB/KOTRA-identifies-opportunities-in-for-nail-care-high-tech-beauty.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
![The Lilium plant extracts exude a myriad of benefits, such as anti-ageing, protection from radiation, whitening and moisturising. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/lilies-show-immense-potential-for-range-of-cosmetic-products-review/15765192-1-eng-GB/Lilies-show-immense-potential-for-range-of-cosmetic-products-Review.jpg)
![Omya has identified Asia Pacific’s recovering make-up market as a key target. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/omya-sets-sights-on-apac-s-recovering-make-up-market/15726216-1-eng-GB/Omya-sets-sights-on-APAC-s-recovering-make-up-market.jpg)
![Kama Ayurveda is a leading brand in India offering a range of traditional and holistic treatments for beauty and wellness [Image: Kama Ayurveda/Puig]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/puig-acquires-majority-stake-in-kama-ayurveda-to-drive-india-presence-and-global-wellness-offerings/15770787-1-eng-GB/Puig-acquires-majority-stake-in-Kama-Ayurveda-to-drive-India-presence-and-global-wellness-offerings.jpg)
![Gencor Pacific is eyeing huge opportunities in Asia Pacific’s anti-hair loss market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/evidence-of-long-covid-hair-loss-could-spur-demand-for-effective-natural-solutions/15749379-1-eng-GB/Evidence-of-long-COVID-hair-loss-could-spur-demand-for-effective-natural-solutions.jpg)
![Coty has reported double-digit growth globally for its skin care brand Lancaster thanks to its successful expansion in China. [Coty / Lancaster]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lancaster-sees-double-digit-growth-on-the-back-of-china-expansion/15726270-1-eng-GB/Lancaster-sees-double-digit-growth-on-the-back-of-China-expansion.jpg)