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istyle Inc is tapping into live commerce to reach Chinese consumers. ©GettyImages

Reaching over the border: istyle aims to connect with Chinese consumers through live commerce

Japanese beauty retail and media firm istyle Inc is tapping into live commerce to reach Chinese consumers that have been unable to travel to Japan due to the novel coronavirus (COVID-19) pandemic.

Sustainable luxury: Emma Lewisham aims to ‘take ownership’ by becoming a 100% circular beauty brand

New Zealand-based beauty brand Emma Lewisham has its sights set on becoming a leader of circular beauty movement with luxury refillable packaging options.

Content provided by Baralan: Embracing Beauty since 1962

Quality that comes from passion creates unique design packaging that captures the essence of beauty

Packaging captures the essence of beauty, creating a tangible and emotional connection between the brand and the final consumer. Baralan embraces beauty since 1962.

Max minimalism: Natural brand Native Essentials rebrands as an eco-friendly minimalist skin care company

Asian indie brand Native Essentials has undergone a total brand overhaul to give consumers a minimalist, wallet- and eco-friendly collection of skin care products.

COVID-19 and APAC's cosmetics industry: All our coronavirus news...in one place

Here's your comprehensive round-up of all our COVID-19 coverage from CosmeticsDesign-Asia.

Personalised beauty 2020: ‘There’s a responsibility placed on brands to get it right’, says Mintel

Consumers used to take a hands-on approach when seeking out personalised beauty products, but they now expect brands to cater directly to their needs with made-to-order options, says an expert.

‘Our answer to latest trends in China’: New Givaudan facility to help firm respond to growing needs in sustainability and well-being

Swiss fragrance and flavours firm Givaudan says its new fragrance production facility in China will support its abilities to meet growing consumer demand for fragrance that supports sustainability and well-being.