K-beauty in the US: I’m Meme, Laka, Mediheal and TIRTIR make strategic moves
K-beauty continues to extend its influence in the US, with brands like I’m Meme, Laka, Mediheal and TIRTIR embarking on strategic moves in the market.
Market entry
Drop Zone: Latest from Sisley Paris, Anastasia Beverly Hills, Rare Beauty and Kao
This round-up features recent launches and initiatives from Sisley Paris, Anastasia Beverly Hills, Rare Beauty, and Kao, with a focus on colour cosmetics.
Across the CD-Verse: January 2026
This month’s global beauty news headlines encompass exciting innovations, regulatory pressures, and acquisitions with significant industry impacts.
Strategic reset: Hourglass expands partnership with Sephora in ANZ
Luxury beauty brand Hourglass recently announced Sephora as its new exclusive retail partner in Australia and New Zealand (ANZ), signalling a strategic shift in its global distribution model.
Patrick Ta Beauty enters Middle East via Sephora to satisfy ‘remarkable demand’
Patrick Ta Beauty has launched exclusively at Sephora Middle East to meet demand in the region, where one of the brand’s strongest and most-engaged followings is said to be based.
K-beauty 2.0: Advanced tech, stronger branding, mid-range prices under spotlight
K-beauty is said to be experiencing a “second coming”, with advanced technology, stronger brand positioning, and mid-range products that deliver high quality taking centre stage.
PCHi 2026 expands conference programme to support global industry growth
The 2026 edition of Personal Care and Homecare Ingredients (PCHi) will feature an expanded conference programme alongside a comprehensive showcase of technologies and solutions from around the world.
Top 10: Most-read articles on CosmeticsDesign-Asia in 2025
From major trends and innovation breakthroughs to drivers and barriers of the Asia-Pacific beauty industry, check out the top 10 articles that generated the most views on CDA this year.
‘Increasingly impulsive’: Eurofragance discusses key fragrance trends in SEA
Barcelona-headquartered Eurofragance sheds light on key fragrance trends in South East Asia (SEA), on the back of its recently launched Creative Centre in Indonesia.
linnofashion’s dual strategy drives K-beauty growth to penetrate key global markets
Seoul-based cosmetics company linnofashion has launched a comprehensive international expansion strategy, positioning itself as a leader in merging K-beauty innovation with customised local market penetration.
Significant strides: Dr.G, MEDIPEEL, Dr. Althea highlight progress in global expansion
The K-beauty boom is showing no signs of slowing, as Korean skin care brands like Dr.G, MEDIPEEL, and Dr. Althea continue to actively expand their global footprint.
What’s trending: Top stories on APAC beauty market and consumer insights
Our round-up of recent trend developments in Asia-Pacific’s beauty market features single-dose packaging, fragrance trends in China, rising demand for peri- and postoperative skin care, Ayurvedic skin care in Australia, and travel retail as growth engine.
‘Outpacing other categories’: Eternal Group highlights fragrance trends in China
Chinese beauty and fragrance company Eternal Group documents consumer behaviour, winning retail formats, and regulatory steps that shape route-to-market choices.
Galderma enters China amid surging demand for peri- and postoperative skin care
Galderma’s Alastin has entered China with an aesthetic skin care range targeted at addressing the surge in demand for peri- and postoperative management.
Suntory’s KIZEN eyes growing men’s skin care market in US
Suntory-owned men’s skin care brand KIZEN seeks to answer the rising demand among US male consumers for skin care that delivers “maximum impact with minimal effort”.
Beauty brands increasingly leveraging travel retail as channel of growth
Amsterdam-headquartered Rituals is among beauty brands that are increasingly leveraging travel retail and forming strategic partnerships in this sector as a pillar of growth.
3CE ‘democratises’ personal colour trend through AI-powered tool on Shopee
3CE says that it is democratising South Korea’s popular personal colour trend through its AI-powered tool newly introduced on Shopee, a platform that is driving its growth in South East Asia.
Torriden officially enters Sephora US, Anua cements brick-and-mortar presence in UK
South Korean skin care brands Torriden has officially launched in Sephora US, while Anua is cementing its presence in the UK through a rapid increase in brick-and-mortar locations.
Across the CD-Verse: August 2025
This monthly snapshot of the latest CosmeticsDesign coverage from around the world includes regional retail launches, trend research and analysis, and regulatory insights.
LG H&H’s Q2 profit drops due to market competition, domestic business restructuring
LG Household & Health Care (LG H&H)’s beauty division saw a decrease in sales and operating profit in the second quarter of 2025, which it says is caused by intensifying market competition and domestic business restructuring.
JOOCYEE capitalises on shifting perception of C-beauty in SEA with Singapore flagship
JOOCYEE’s opening of its first flagship store outside of China signals the changing consumer perception and growing popularity of C-beauty in South East Asia.
ImmVira eyes bigger opportunities following INCI designation of engineered exosomes
Chinese biotech company ImmVira’s engineered exosomes for hair growth and localised fat reduction have recently secured INCI designation, which it says would enable it to seize opportunities in the ageing market.
Across the CD-Verse: July 2025
This roundup highlights the global regulatory actions, innovative ingredient launches, and compelling trend analyses dominating the beauty and personal care industry news cycle.
K-beauty gaining ground in Western markets through retail partnerships, activations
South Korean beauty brands are increasingly making a mark in the Western markets through retail partnerships and experiential activations.
Chantecaille enters India market via partnership with LUXASIA
Prestige cosmetics brand Chantecaille is collaborating with Asia-Pacific’s leading luxury beauty distributor LUXASIA to set foot into the Indian market.
Financial focus: Lotus Herbals, Garnier, Kao and more in our beauty business update
Our round-up of beauty business updates in the Asia-Pacific cosmetics industry highlights developments from Lotus Herbals, Garnier, Cosmax, Kao, and foamgle.
Kanebo to launch vernix-inspired cream duo as flagship products, eyes bigger presence in Asia
Japanese beauty brand Kanebo is set to release a vernix-inspired cream duo in September as “global flagship products”, as it seeks to boost presence across Asia.
Cosmax to continue investing into localisation on the back of strong growth in SEA
Cosmax’s growth strategy for South East Asia includes three main axes of broadening sales channels, strengthening market penetration, and expanding business areas, with localisation playing a major role in each.
Financial focus: GS25, RAAIE, JUNGSAEMMOOL and more in our beauty business update
Our round-up of beauty business updates in the Asia-Pacific cosmetics industry highlights developments from GS25, RAAIE, JUNGSAEMMOOL, and more.
Oral care brand foamgle kicks off global expansion following US OTC registration
South Korea’s foamgle is making first foray into overseas markets after completing the US FDA OTC (over-the-counter) registration for its dual-function oral care product.
‘Swift and seamless’: mise en scène brings best-selling DIY foam hair dye product to Singapore
Amorepacific-owned mise en scène has launched its best-selling foam hair dye product, which it claims to be fuss-free and deliver grey coverage in 10 minutes, in Singapore.
Top 10s: C-beauty’s MVPs, India’s sun care category and more top stories from May
In this round-up, we highlight the top 10 stories of May 2025, including China’s most valuable cosmetics brands, key drivers of India’s booming sun care category, CHANEL Fragrance & Beauty’s Nykaa launch, and more.
ANZ focus: Latest developments in Oceania’s beauty market
This round-up highlights recent developments in Australia and New Zealand’s beauty market, including news from Aēsop, RAAIE, Sephora, Prime Skin, and Native Extracts.
Shampoo sensation: South Korea’s Grabity continues sold-out streak with Taiwan launch
South Korean hair care brand Grabity has launched in Taiwan with a sold-out debut on a live-selling broadcast.
UIQ to build on gains in Japan and US through sales channel expansion, SocMed marketing
South Korean skin care brand UIQ aims to build on its “successful debut” in Japan and the US through sales channel expansion and strengthening its social media marketing efforts.
Sephora boosts APAC portfolio with Haus Labs by Lady Gaga launch in SEA, Oceania and HK
Sephora is strengthening its prestige beauty offerings in Asia-Pacific with the launch of Haus Labs by Lady Gaga in South East Asia, Oceania, and Hong Kong.
‘Premium yet accessible’: HANYUL debuts local bestsellers in the US via Sephora
Amorepacific-owned skin care brand HANYUL is entering the US via a partnership with Sephora, with the aim of extending the reach of products that have been well-received in the domestic market.
CHANEL Fragrance & Beauty expands footprint in India with Nykaa launch
French luxury fashion house CHANEL’s fragrance and beauty business is expanding its footprint in India via a recent launch on Nykaa’s online and offline channels.
Top 10s: L’Oréal China, Cosmax, US tariffs, and more top stories from April
In this round-up, we highlight the top 10 stories of April 2025, including L’Oréal China’s strategies for growth, Cosmax’s ingredient for hair loss and seborrheic dermatitis, impact of US tariffs on C-beauty, and more.
Sunscreen stockpile: K-beauty expected to stay competitive in US despite price hike fears
South Korea-made sunscreens are among the imported products that US consumers have been stockpiling since the Trump tariffs were announced, but K-beauty is expected to retain its competitive edge in the market even with price hikes.
How beauty brands can leverage social commerce as TikTok fuels sales
Asia is at the forefront of the social commerce trend, and beauty brands need to adapt as social media platforms replace search engines for product discovery.
FaceAnne aims to meet needs of Malaysian consumers through ‘cooling’ skin care
Malaysian skin care brand FaceAnne has recently debuted in the local market with products that cater specifically to the needs of Malaysian consumers, including formulations with a cooling effect for the hot climate.
Fashionable cosmetics: BRAYE brings lip tint with pen-like packaging to Japan
South Korean makeup brand BRAYE recently introduced a lip tint range with pen-like packaging, which it says combines style and convenience, to the Japan market.
SkinCeuticals enters Singapore’s travel retail, debuts anti-ageing face cream
Luxury skin care brand SkinCeuticals recently debuted in Singapore’s travel retail scene via The Shilla Duty Free, through which it aims to address the evolving needs of modern travellers.
Anua debuts in Europe, ME and Australia via Amazon on the back of US, Japan gains
K-beauty brand Anua is building on its strong performance and increasing popularity in North America and Japan with its recent debut on Amazon in Europe, Middle East, and Australia.
Brand update: Clio, Florasis, POLA and more in our brand spotlight
Our round-up of beauty brands in Asia-Pacific features news and updates from Clio, Florasis, POLA, Perfect Diary, and more.
Tariff crisis: Initial disruptions significant, but recovery tends to be swift – analyst
While the recently announced US tariffs will pose notable challenges for both Chinese exporters and American cosmetics firms operating in China, they may catalyse important shifts in strategy, competitiveness, and consumer preference, says an analyst.
Beauty brands face tough choices as tariffs drive up costs
Current and impending tariffs are squeezing margins for US cosmetics and personal care brands, but there are options for industry stakeholders to proactively respond, says Kimber Maderazzo from the Pepperdine Graziadio Business School.
Clio to build on popularity of Harry Potter crossover range with overseas launch, new collab
South Korean cosmetics brand Clio looks to build on the popularity of its Harry Potter crossover range by launching in overseas markets and introducing new collaborations this year.
Australia’s Vincent enters US with apple-based supplement and skin care amid rise of beauty-from-within
Australian firm Vincent has entered the US market with a range of skin care and a dietary supplement, amid growing demand for solutions that address beauty and wellness from the inside out.