Expert Advisory Panel

CosmeticsDesign-Asia has an Expert Advisory Panel to help us stay on top of the latest industry trends, regulations, product development, research and technological innovation.

Its members are senior industry specialists from across the region who share their insights and expertise individually on an informal basis, as well as on a number of conference calls of all members held throughout the year.

The panel is chaired by William Reed’s Regional Head of APAC and Editor-in-Chief Gary Scattergood and CosmeticsDesign-Asia editor Amanda Lim.

The Panel

Belinda Carli

Belinda Carli

Director of the Institute of Personal Care Science

The Institute of Personal Care Science has provided training for 1000s of students from over 60 different countries for over 13 years. Belinda has also developed a formulation programme, Create Cosmetic Formulas​, which guides those new to cosmetic formulating in safe and correct ingredient selection for a variety of skin care and hair care formulation types.

She has a Bachelor of Natural Therapies, a Diploma of Cosmetic Science and Certificate IV in Training and Assessment. She is a member of the Australian Society of Cosmetic Chemists (ASCC). She was the winner of the 2013 Annual Industry Award from CHC Australia for her contribution to research and training and was a finalist in the Australian 2010 Telstra Business Women’s Awards in three categories.

She also has a YouTube Channel​ with hundreds of videos covering a variety of cosmetic formulation, regulatory, marketing and brand management topics.

Deepak Chandran

Mr. Deepak Chandran

Chief Finance Officer, Wipro Consumer Care International

Deepak represents Wipro Consumer Care’s business in South East Asia, Middle East and Africa regions, built largely through a string of acquisitions done in the last decade and half. Deepak is responsible for Financial Planning, Controllership, Legal & Taxation, Treasury and Compliance for these entities that have a combined employee strength of 6,500 with 8 manufacturing locations in Malaysia, Vietnam, Philippines, Indonesia and China.

Deepak relocated to Singapore in 2011 to handle the Unza portfolio and has played a key role in the acquisitions of L D Waxson in 2013, Zhongshan Ma Er in 2016 and Splash Corporation in 2019.

Prior to this, Deepak was the Global Head of Finance for the Technology Infrastructure Services and Testing Services, Wipro Limited. Deepak also helped set up and lead the Central Pricing team, an initiative to centralize all IT contract pricing at Wipro Technologies.

Alain Khaiat

Dr Alain Khaiat

President, Cosmetic, Toiletries and Fragrance Association of Singapore (CTFA)

After 40 years of experience in the cosmetic industry having served as V.P. R&D and QA with Johnson & Johnson, Yves Rocher and Revlon, Alain Khaiat has created SEERS Consulting in 2006. Dr. Khaiat is President of the CTFA of Singapore, Chairman of the ISO TC 217 (cosmetics), Past- Chairman ASEAN Cosmetic Association (2009-2011 and 2017 – 2019), member of the ASEAN Cosmetic Scientific Body, member of the International Dialogue for the Evaluation of Allergens (IDEA) Supervisory Group, a joint project between IFRA and the EU commission.

Dr Khaiat was awarded the first in-cosmetics Lifetime Achievement Award in Paris in April 2010.

Lynn Tan

Lynn Tan Tuan Leng 

Managing Director, Ales Group Singapore Pte Ltd 

Helming the Singapore division, Lynn Tan is the Managing Director of Ales Group Singapore Pte Ltd.

At the age of 24, Lynn started her own business, Fusion Cosmetics Pte Ltd. From a one-person company, she grew the business to over 80 staff and over S$15 million in annual turnover in less than 10 years. After 14 years, in 2017, Lynn and her dedicated team was acquired by Ales Groupe and Lynn now heads up their Singapore subsidiary.

Lynn is a member and ex-president of the Entrepreneur’s Organisation (EO) Singapore Chapter where she joined in 2010.

Mawarni Hassan

Marwarni Hassan 

Halal specialist

Marwarni is a consultant, entrepreneur, marketer and former CEO of Vanity Cosmeceutical Sdn Bhd, that grew Cosmoderm, a homegrown halal certified skincare and personal care brand from a small two-person company in 2011 to medium sized company with 50 employees selling 50 products in over 3000 pharmacies, online and retail outlets in five countries by 2019.

Passionate and committed to developing a thriving consulting business to contribute to the growth of global halal certified brands, she is known for product quality and integrity through coaching and mentoring new business owners. She advocates Halal as the new de facto standard for the cosmetics industry.

After almost 20 years in the Malaysia Ministry of Education and then corporate HR, followed by eight years as an entrepreneur, she has developed diverse skill sets marketing, branding, entrepreneurship, training, education assessment and policy, leadership development, pipeline development, functional competency framework and team effectiveness.
She is a frequent speaker at beauty expos and contributor to articles on Halal cosmetics.

Nicole Fall

Nicole Fall

Founder, Asian Consumer Intelligence / Five by Fifty

Nicole Fall is Founder and Head of Trends at Asian Consumer Intelligence / Five by Fifty, a trend forecasting, branding and innovation agency. The British national splits her time between Asia, Europe and the US and has worked with the majority of the world's top 10 beauty brands, the world’s biggest fragrance houses along with extensive ingredient experience to help clients deliver value and drive growth.

Asian Consumer Intelligence runs a database that tracks and analyses Asian personal care, home care and fragrance launches and consumption trends, along with a digital research tool called Veraify as the agency pushes further into AI solutions. An accomplished global speaker, Nicole offers firsthand insight into areas including retail, CPG, marketing and consumer behaviour backed by proprietary intelligence gathered from Five by Fifty’s suite of business tools.

Nobuaki Matsuoka

Nobuaki Matsuoka

Principal Scientist- Global Hair Care Research & Development at Procter and Gamble
President- Society of Cosmetic Scientists, Singapore (SCSS)

Nobuaki has delivered several technology innovations and hair care product innovations into the global market. He has secured more than 30 materials and formulation patents in the field of surface modification and conditioning, including granted patents that currently support the P&G hair conditioner business globally.

He also serves as the President of the Society of Cosmetic Scientists in Singapore (SCSS) to promote advancement of cosmetic science and commercial application. It also seeks to create a cohesive technical network among material suppliers, cosmetic companies, academia and students in not only Singapore, but also in SEA and Japan.

Shinji Yamasaki

Shinji Yamasaki

Founder and CEO, RE:ERTH

Born and raised in Tokyo, Shinji completed his Degree in Boston, then received his Masters in London. After working in top capital cities like New York, London, and Tokyo, in finance, insurance, and medical devices, he joined his family business, which owns several distributorships for international health and beauty brands. Using ingredients backed by studies from reputable universities like Kindai University and Oxford University, he and his team developed RE:ERTH – a nature-derived, efficacious, and minimalistic skincare for healthy, mochi-skin. RE:ERTH combines the Japanese zen way of life with cutting-edge technology. Its exclusive ingredients include Japanese White Turmeric which grows only on their farms in the Kyushu region.

Martina Bianchini

Martina Bianchini

President of IFRA – The International Fragrance Association

Martina became President of IFRA in June 2016. She has a passion for bringing together science and society, drawing from her multinational and multicultural experiences working across the chemical, agricultural, biotech, food, health and luxury goods sectors in a wide range of functions.

Martina has been educated at Louisiana State University, US; the Universities of Trier, Germany; the University of London, UK as well as the Harvard School of Public Health. She holds an MSc in Environmental Toxicology, a BSc in Earth Sciences and other continued education certificates. She began her career at Monsanto and worked at Dow as Vice-President for EU Government Affairs & Public Policy and global advocacy lead for chemicals and health.

Until she joined IFRA, she was Vice-Chair of the International Chamber of Commerce’s Environment and Energy Commission and Chair of ICC’s Green Economy Task Force. She also was a business delegate to inter-governmental bodies such as the OECD and served on several boards.

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