The adoption of social commerce is becoming more crucial for beauty brands as consumers are expected become more selective about their purchases amidst the economic fallout from the novel coronavirus (COVID-19) outbreak.
Japanese cosmetics giant Shiseido Company has revealed plans to tap into its expertise on skin care and skin health to facilitate its recovery from the heavy blows of the novel coronavirus (COVID-19) impact.
The skin microbiome has been a leading subject in the personal care industry in recent years, but with more emphasis on health during these unprecedented times it has become more relevant than ever before.
Algorithm specialist What’s In My Jar has developed an online tool that recommends sunscreens based on skin type, lifestyle and budget – helping consumers navigate clunky, cryptic and often misleading labels built on outdated regulations, its CEO says.
Natural was the top product claim made across the online global beauty and personal care space last year, driven by a huge wave of new brands entering the market. But consumer interest in the space is fading, warns Euromonitor International.
In our final episode of the Clean & Ethical Beauty Video Series, we discuss how the events of today will impact how the clean and ethical beauty category might look in the future. Scroll down to watch episode 6.
Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubts the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.