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Gen X beauty consumer analysis: How to win over… The misunderstood ''sandwiched' generation

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How to win over… The misunderstood Generation X beauty consumer

By Amanda Lim

With the beauty and cosmetics needs of the ‘sandwiched generation’ of Gen X consumer often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract...

International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]

BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS

L’Oréal exec: The future of beauty packaging is ‘eco-desirability’

By Kacey Culliney

The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...

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