Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
Kao Corporation is preparing to send a waterless shampoo sheet to the International Space Station in 2022, a move that is being predicted will give waterless beauty the exposure it needs to shift long-held water habits.
Kosé Corporation has entered a partnership with spa group Aman Group to showcase Decorté in a series of exclusive facial and body treatments as it strives to turn the brand into a global prestige beauty powerhouse.
Japanese beauty and personal giant Shiseido will be making “aggressive marketing investments” in the fourth quarter to capitalise on what it believes is the beginning of market recovery from this year’s COVID-19 resurgence.
In the latest episode of the Beauty Broadcast, our guests from Lovebyt and Vedix explain how the oral care sector is progressing from meeting basic health needs, to becoming a beauty and lifestyle essential.