What’s trending: Top stories on APAC beauty market and consumer insights

By Amanda Lim

- Last updated on GMT

Th recent trend developments in the APAC beauty market. [Getty Images]
Th recent trend developments in the APAC beauty market. [Getty Images]

Related tags trend spotting Apac Cosmetics

In our round-up of the recent trend developments in the Asia Pacific beauty market, we’re featuring insights from Kenvue, Nykaa, Mukti Organics and more.

How medical aesthetics are inspiring ‘breakthroughs’ in skin care – Kenvue R&D lead

Skin care companies are turning to medical aesthetic treatments as a source of inspiration to develop novel solutions to skin care concerns, says Kenvue.

The skin care category has evolved in Asia Pacific significantly since the COVID-19 pandemic.

One of the big shifts the industry is seeing is that medical aesthetic treatments like laser therapy, microneedling, or thread lifting, have become part of the beauty regime.

Nykaa beauty chief eyes huge opportunity in prestige segment

Beauty and fashion retailer Nykaa believes its future growth will come from the under-tapped prestige beauty segment.

Compared to rest of the world, prestige beauty is just getting started in the Indian market.

Nykaa expects this to grow at a faster rate than brands at the mass or masstige level. He noted that mass and masstige brands were already well distributed in India at a “reasonably large scale”.

Mukti Organics sees need to focus on body care for mature demographic

Australian beauty brand Mukti Organics will venture into body care this year to meet the needs of more mature consumers.

Ever since the pandemic triggered a worldwide self-care movement, the body care products have become an essential component of the beauty ritual.

The success of body care brands like Sol de Janeiro​ and Frank Body have largely been driven by the Generation Z consumer base.

Ultra Violette set to relaunch cult favourite sunscreen with more ‘robust’ skin beneficial formula

Australian sun care brand Ultra Violette has updated its star sunscreen with more skin care benefits to align with consumer shifts towards leaner skin care routines.

“We have made the formula more robust with pink algae extract. We also have Pentavitin for 72 hours of hydration and Kakadu plum for vitamin C. It also has vitamin B5, vitamin F and Vitamin E,” said ​Clare Slater, senior global marketing manager, Ultra Violette.

She said consumers have embraced pared down beauty routines, driving the need for multipurpose products.

Lucas Meyer Cosmetics’ latest peptide launch looks to ‘futureproof’ skin

Ingredients firm Lucas Meyer Cosmetics has introduced a new peptide that aims to tap into consumer desire to ‘futureproof’ their skin from the effects of ageing.

Corneopeptyl is its latest patented peptide that claims to be biomimetic to LCE6A protein.

It is a part of the Late Cornified Envelope protein family and is known to be essential for the mechanical resistance of the corneocytes in the stratum corneum.

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