South East Asia

Unilever and Veolia partner on sustainable packaging

Unilever and Veolia partner on sustainable packaging

By Deanna Utroske

Call it Blue Beauty, Conscious Business, or a Circular Economy; in any case small beauty brands and multinational cosmetics and personal care corporations are rethinking the status quo and working to ensure that the industry won’t be undone by thoughtless...

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

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