Environmental health organisations from the Philippines are calling for an end to the exemption on mercury use for eye cosmetics under the Minamata Convention on Mercury.
Almost of half of female consumers surveyed in Brunei said that social media was their main source of information when deciding which cosmetics to use or purchase, while a large proportion reported spending 10% of their monthly income on such items.
Singapore-based nutraceuticals and personal care company Herbal Pharm is set to launch a new hair care range this year to tap into the demand for natural yet efficacious products for common concerns such as hair loss and greying hair.
Singaporean niche fragrance label Scent by SIX is set to make its debut at New York City retailer Showfields later this year as it looks to break into the US market.
South Korean sustainable packaging start-up Innerbottle is working to replace its current silicone inserts with a new thermoplastic elastomer (TPE) it has developed called TPX, which will make it easier to recycle.
Malaysian consumers remain largely conservative when making cosmetics choices and continue to prefer natural tones over bright ones, according to brand founder.
Japanese beauty giant Shiseido has partnered with South East Asian e-commerce firm Lazada to engineer the online-to-offline expansion strategy of skin care brand Elixir in the region.
Nothing beats the brick-and-mortar consumer experience when choosing new colour cosmetics despite advances in AI technology, claims the founder of Malaysia’s NITA Cosmetics.
A novel Taiwanese black root citronella oil brand Dong Sheng is experiencing sales success in Singapore as dengue cases spike, with at least 21,000 units of 10ml roll-ons being sold out monthly.
More cautious spending behaviours among shoppers are resulting in smaller basket sizes among Asia’s beauty consumers, but the demand for premium products is staying strong.
A Singapore-based start-up is developing perfumes that solve the Asian consumers’ biggest pain points with fragrances, while also delivering tangible benefits to them.
The arrival of TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce and open the region’s beauty brands to a wider international audience.
IFF-owned ingredients maker Lucas Meyer Cosmetics believes its latest upcycled active ingredient can solve major pain points in the hijabi hair care market, especially in the warm and muggy climates of Asia Pacific.
Consumer goods giant Procter & Gamble is launching a new version of its virtual shopping experience on South East Asian e-commerce marketplace Shopee in bid to keep up with today’s rapidly evolving consumers and keep them excited about its host of...
India-based cosmetics conglomerate The Good Glamm Group is set to make its first foray internationally into the Middle East in August, and has plans to tackle the South East Asian market next year.
Hong Kong-based beauty retailer Sa Sa International is eyeing opportunities in Malaysia, Australia, Europe, and North America with a revamped international online store.
The founders of Myanmar-based Gabar have revealed how they overcame the physical challenges of being separated from each other – and their team of perfumers – to create fragrances that could authentically represent their country and culture.
India’s personal care brand Singh Styled, which features a myriad of products such as beard nourishers, serums and shampoos, aims to enter the UK, US and Middle East markets as part of its expansion plans to serve 30 million Sikh men worldwide.
French clean beauty brand Caudalie is gearing up to expand its presence in Asia with new entries into India and Vietnam on the back of what it belives is growing demand for effective and clean skin care.
Global seafood giant Thai Union says it is placing a significant focus on microalgae omega-3, besides its usual marine sources, as it seeks to diversify its ingredients business.
Indonesian consumers are increasingly using TikTok to make beauty purchasing decisions, providing significant business opportunities for digitally-savvy brands.
Genderless make-up brand FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates, with new markets including Korea, Singapore, and Taiwan on its cards.
The addition of grapeseed extract in a sunscreen formulation has been found to have anti-ageing effects on Asian skin, improving the overall youthful appearance of skin.
American multinational Coty Inc says e-commerce will be crucial in the South East Asian market as it aims to deliver “high double-digit growth” for its portfolio of fragrance brands.
The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
South East Asian retailer FJ Benjamin Holdings (FJB) has added UK brand MZ Skin to its beauty portfolio as part of its new focus on health and wellness.
Australian healthcare company EZZ Life Science Holdings has entered the beauty and personal care space with a new hair care range which it hopes can help double its business in the next couple of years.
Singapore-based beauty brand Kew Organics is set to establish an in-house laboratory to bring down rising costs as it gears up to chase new opportunities in the international market.
Malaysian micro brand Analogue Apotik is one of the pioneers of solid cologne in the Asian market, and now founder Adrian Cheong has revealed how innovation, flexibility and convenience has helped the brand compete with traditional ethanol and water-based...
A Singapore skin care brand targeted at mothers is counting on events, pop-ups, and offline retail opportunities to increase its brand awareness after being hampered by the COVID-19 pandemic.
Microbiome beauty brand Sage & Ylang is aiming to carve a name for itself in the niche beauty market, beginning with a partnership with the COMO Group to develop an exclusive facial treatment for one of its wellness centres.
Singapore-based body care brand Omno is aiming to fill the whitespaces it sees in the body care market, with products that are specifically developed for the Asian climate and with typical ‘skin care ingredients’ such as niacinamide.
A Singapore firm that has created wet wipes from durian husks hopes its product differentiation can propel it to success in the Middle East and China, as well as in South East Asia.
Singapore-based livestreaming outfit, MyBKKShop, believes live commerce holds abundant potential for South East Asia’s (SEA) beauty sector, but says the region is hindered by factors such as archaic technology and a fragmented market.
Singapore-based skin care brand Sigi Skin has launched its first-ever serum with prebiotics, probiotics and postbiotics to follow up on the success it had with its probiotic sheet mask.
Chinese cosmetics company Florasis is assessing opportunities in the US, Japan and South East Asia as it embarks on its mission to become a global beauty brand.
Local beauty brands in Singapore are optimistic about the gradual return of face-to-face events and believe the opportunity to meet its consumers in person will help to drive growth this year.
Malaysian cosmetics firm SimplySiti, fronted by songstress and Voice of Asia Dato’ Sri Siti Nurhaliza Tarudin, is gearing up for major rebranding this year.
French skin care brand Caudalie is aiming to extend its work in sustainability to the South East Asian region, where it believes it can broaden discussions about eco-consciousness.
A Thai-based firm set up by former Lazada execs that has worked on e-commerce strategy with the likes of Lancôme, Kiehl’s, The Body Shop, and Clarins says the region is ripe for further online beauty sales success, providing firms can align their digital...
The success of e-commerce mega sales days like Double 11 and 6.18 have created even more demand for such campaigns, creating more opportune moments for beauty brands to acquire new customers and increase baseline sales, says a Singapore-based expert.
Singapore’s thriving cosmetics industry has been hailed as ‘one to watch’ with several domestic brands finding success in international markets thanks to groundbreaking research and extensive product innovation.
A new report by the Korean Trade-Investment Promotion Agency (KOTRA) has highlighted untapped opportunities for K-beauty in Laos, particularly for skin care.
![Evenswiss says Asia will be key to its future growth after enjoying initial success in Vietnam and China. [Evenswiss]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/evenswiss-says-its-future-growth-story-lies-in-asia/15776004-1-eng-GB/Evenswiss-says-its-future-growth-story-lies-in-Asia.png)
![Herbal Pharm is set to launch a new hair care range this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/herbal-pharm-expanding-personal-care-business-with-hair-care-range/15719949-1-eng-GB/Herbal-Pharm-expanding-personal-care-business-with-hair-care-range.jpg)
![Curcuma comosa extracts could prevent skin photoaging by UVB. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/09/01/wild-turmeric-extracts-could-protect-against-uvb-photoageing-pioneer-report/15700335-1-eng-GB/Wild-turmeric-extracts-could-protect-against-UVB-photoageing-pioneer-report.jpg)
![Scent by SIX is set to make its debut at New York City retailer Showfields later this year. [Scent by SIX]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/scent-by-six-to-debut-brand-in-nyc-as-it-seeks-to-break-into-the-us/15654876-1-eng-GB/Scent-by-SIX-to-debut-brand-in-NYC-as-it-seeks-to-break-into-the-US.jpg)
![Innerbottle is working to replace its current silicone inserts with a new thermoplastic elastomer (TPE) it has developed called TPX. [Innerbottle]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/innerbottle-aims-to-replace-silicone-insert-with-new-material-for-easier-recycling/15704244-1-eng-GB/Innerbottle-aims-to-replace-silicone-insert-with-new-material-for-easier-recycling.jpg)
![The Resepi nail polish range utilises novel, water-based formulation that makes it easy to peel. [NITA Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/malaysian-market-largely-conservative-prefer-natural-shades-cosmetics-founder/15688536-1-eng-GB/Malaysian-market-largely-conservative-prefer-natural-shades-cosmetics-founder.jpg)
![Elixir has partnered with Lazada to engineer the online-to-offline expansion strategy of skin care brand in SEA. [Shiseido / Elixir]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-s-elixir-partners-with-lazada-to-push-o2o-strategy-in-sea-expansion/15642804-1-eng-GB/Shiseido-s-Elixir-partners-with-Lazada-to-push-O2O-strategy-in-SEA-expansion.jpg)
![NITA Cosmetics founder Nita Azman is prioritising the return of customers to conventional stores in the endemic. [NITA Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/nita-cosmetics-prioritising-brick-and-mortar-return/15656571-2-eng-GB/NITA-Cosmetics-prioritising-brick-and-mortar-return.jpg)
![3D illustration of the dengue virus, which causes yellow fever and transmitted by the Aedes aegypti mosquito. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/08/08/novel-black-root-citronella-oil-gains-traction-in-light-of-singapore-dengue-uptick/15663753-1-eng-GB/Novel-black-root-citronella-oil-gains-traction-in-light-of-Singapore-dengue-uptick.jpg)
![More cautious spending behaviours among shoppers are resulting in smaller basket sizes among Asia’s beauty consumers. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-buying-trends-smaller-basket-sizes-but-premium-demand-steady-post-pandemic/15643020-1-eng-GB/Beauty-buying-trends-Smaller-basket-sizes-but-premium-demand-steady-post-pandemic.jpg)
![Scent Journer develops perfumes that claim to solve the Asian consumers’ biggest pain points with fragrances. [Scent Journer]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/scent-journer-develops-beneficial-scents-for-pragmatic-asian-consumers/15649251-1-eng-GB/Scent-Journer-develops-beneficial-scents-for-pragmatic-Asian-consumers.jpg)
![Scent by SIX is using fragrance technology to support the mental health of those that have been marginalised by society. [Scent by SIX]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/scent-by-six-leverages-fragrance-tech-to-tackle-the-tough-issues/15625461-1-eng-GB/Scent-by-SIX-leverages-fragrance-tech-to-tackle-the-tough-issues.jpg)
![TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/08/01/what-the-presence-of-tiktok-shop-in-sea-means-for-beauty-and-social-commerce/15625938-1-eng-GB/What-the-presence-of-TikTok-Shop-in-SEA-means-for-beauty-and-social-commerce.jpg)
![Lucas Meyer Cosmetics believes its latest upcycled active ingredient can solve major pain points in the hijabi hair care market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/lucas-meyer-cosmetics-eyes-apac-s-hijabi-hair-care-sector-with-upcycled-active/15626064-1-eng-GB/Lucas-Meyer-Cosmetics-eyes-APAC-s-hijabi-hair-care-sector-with-upcycled-active.jpg)
![P&G launches new version of its virtual shopping experience on Shopee. [P&G / Shopee]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/p-g-aims-to-keep-consumers-excited-with-new-and-improved-virtual-shopping-experience-svp/15625839-1-eng-GB/P-G-aims-to-keep-consumers-excited-with-new-and-improved-virtual-shopping-experience-SVP.jpg)
![The Good Glamm Group is set to make its first foray internationally into the Middle East in August. [The Mom's Co.]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/the-good-glamm-group-s-international-venture-targets-middle-east-sea/15625353-1-eng-GB/The-Good-Glamm-Group-s-international-venture-targets-Middle-East-SEA.jpg)
![Sa Sa eyeing opportunities in Malaysia, Australia, Europe, and North America. [Sa Sa International]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/sa-sa-targeting-malaysia-australia-europe-n.-america-with-online-revamp/15583412-1-eng-GB/Sa-Sa-targeting-Malaysia-Australia-Europe-N.-America-with-online-revamp.jpg)
![Ayurvedic ingredients are key to Singh Styled products. [Singh Styled]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/07/11/india-personal-care-brand-singh-styled-targets-uk-us-and-middle-east-markets/15558353-1-eng-GB/India-personal-care-brand-Singh-Styled-targets-UK-US-and-Middle-East-markets.jpg)
![Caudalie is gearing up to expand its presence in Asia with new entries into India and Vietnam. [Caudalie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/caudalie-prioritising-apac-expansion-plans-in-india-and-vietnam/15521768-1-eng-GB/Caudalie-prioritising-APAC-expansion-plans-in-India-and-Vietnam.jpg)
![Indonesia’s Lune Skin finds new life as a fragrance brand after COVID-19. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/indonesia-s-lune-skin-tapping-into-potential-for-local-niched-fragrances/15544328-1-eng-GB/Indonesia-s-Lune-Skin-tapping-into-potential-for-local-niched-fragrances.jpg)
![FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates. [FIVEISM x THREE]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fiveism-x-three-outlines-post-covid-market-expansion-plans-to-tap-into-growing-men-s-beauty-market/15490187-1-eng-GB/FIVEISM-x-THREE-outlines-post-COVID-market-expansion-plans-to-tap-into-growing-men-s-beauty-market.jpg)
![Grapeseed extract in a sunscreen formulation has been found to have anti-ageing effects on Asian skin. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/grapeseed-sunscreen-extract-in-sunscreen-could-have-anti-ageing-benefits-for-asians-thai-study/15503138-1-eng-GB/Grapeseed-sunscreen-Extract-in-sunscreen-could-have-anti-ageing-benefits-for-Asians-Thai-study.jpg)
![Coty Inc says e-commerce will be crucial in the South East Asian market. [Coty / Chloé Fragrances]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-touts-e-commerce-as-strategic-growth-pillar-for-sea-fragrance-ambitions/15518165-1-eng-GB/Coty-touts-e-commerce-as-strategic-growth-pillar-for-SEA-fragrance-ambitions.jpg)
![FJB has added UK brand MZ Skin to its beauty portfolio as part of its new focus on health and wellness. [MZ Skin]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fjb-inks-deal-to-distribute-luxury-brand-mz-skin-as-it-continues-to-expand-beauty-portfolio/15470710-1-eng-GB/FJB-inks-deal-to-distribute-luxury-brand-MZ-Skin-as-it-continues-to-expand-beauty-portfolio.jpg)
![Olive Young says make-up is flying off the shelves after authorities lifted COVID-19 social distancing measures. [Olive Young]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-reports-make-up-sales-boom-as-korea-lifts-social-distancing-measures/15447673-1-eng-GB/Olive-Young-reports-make-up-sales-boom-as-Korea-lifts-social-distancing-measures.png)
![EZZ Life Science Holdings has entered the beauty and personal care space with a new hair care range. [EZZ Life Science]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/ezz-life-eyes-opportunity-to-grow-business-two-fold-on-the-back-of-new-beauty-business/15433402-1-eng-GB/EZZ-Life-eyes-opportunity-to-grow-business-two-fold-on-the-back-of-new-beauty-business.png)
![Kew Organics is set to establish an in-house laboratory to bring down rising costs. [Kew Organics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kew-organics-to-establish-cosmetics-lab-as-it-eyes-overseas-expansion/15447565-2-eng-GB/Kew-Organics-to-establish-cosmetics-lab-as-it-eyes-overseas-expansion.jpg)
![How innovation, flexibility and convenience has helped Analogue Apotik compete with traditional ethanol and water-based products. [Analogue Apotik]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/02/solid-perfumes-how-analogue-apotik-has-gone-from-10-to-2000-units-a-month/15467692-1-eng-GB/Solid-perfumes-How-Analogue-Apotik-has-gone-from-10-to-2000-units-a-month.jpg)
![Glow is counting on events, pop-ups, and offline retail opportunities to increase its brand awareness after being hampered by COVID-19. [Glow]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/glow-banking-on-post-covid-offline-opportunities-to-raise-brand-awareness/15462688-1-eng-GB/Glow-banking-on-post-COVID-offline-opportunities-to-raise-brand-awareness.png)
![Sage & Ylang is aiming to carve a name for itself in the niche beauty market. [Sage & Ylang]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/01/microbiome-beauty-brand-sage-ylang-shifts-strategy-to-target-niche-beauty-market/15331416-1-eng-GB/Microbiome-beauty-brand-Sage-Ylang-shifts-strategy-to-target-niche-beauty-market.jpg)
![Omno is aiming to fill the whitespaces it sees in the body care market. [Omno]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/omno-aims-to-fill-whitespaces-in-apac-body-care-market/15397513-1-eng-GB/Omno-aims-to-fill-whitespaces-in-APAC-body-care-market.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/17/going-live-why-live-commerce-is-still-sluggish-in-sea-s-beauty-market-kol/15413581-1-eng-GB/Going-live-Why-live-commerce-is-still-sluggish-in-SEA-s-beauty-market-KOL.jpg)
![Sigi Skin has launched its first-ever serum with prebiotics, probiotics and postbiotics. [Sigi Skin]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sigi-skin-launches-first-serum-packed-with-prebiotics-probiotics-and-postbiotics/15370893-1-eng-GB/Sigi-Skin-launches-first-serum-packed-with-prebiotics-probiotics-and-postbiotics.jpg)
![Florasis is assessing opportunities in the US, Japan and South East Asia. [Florasis]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/florasis-on-a-quest-to-rival-international-titans/15371262-1-eng-GB/Florasis-on-a-quest-to-rival-international-titans.jpg)
![Singapore beauty brands are optimistic about the gradual return of face-to-face events. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/singapore-s-beauty-players-say-return-of-in-person-events-will-drive-business-growth/15371001-1-eng-GB/Singapore-s-beauty-players-say-return-of-in-person-events-will-drive-business-growth.jpg)
![Caudalie is aiming to extend its work in sustainability to the South East Asian region. [Caudalie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/caudalie-works-to-extend-its-sustainable-mission-to-sea/15315217-1-eng-GB/Caudalie-works-to-extend-its-sustainable-mission-to-SEA.jpg)
![Why the SEA region is ripe for further online beauty sales success. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/26/sea-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots-crea/15315397-1-eng-GB/SEA-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots-CREA.jpg)
![The success of e-commerce mega sales have created even more demand for such campaigns. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/25/more-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales/15331527-1-eng-GB/More-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/singapore-beauty-can-strength-in-innovation-enable-singapore-s-beauty-sector-to-rival-asian-giants/15331470-1-eng-GB/Singapore-beauty-Can-strength-in-innovation-enable-Singapore-s-beauty-sector-to-rival-Asian-giants.jpg)
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