South East Asia

mySmink Malaysia

Exclusive interview

mySmink part II: Mastering marketing for global shoppers

By Natasha Spencer

In our second look at the new beauty player on the digital Malaysian marketplace, we profile mySmink’s business and marketing strategy to explore how it plans to harness its introduction and growth.

Natural active ingredients

Natural active ingredients: Achieving all-round appeal

By Natasha Spencer

As healthy lifestyles positively influence the rise in the natural active ingredient segment, marketing promotions, next generation materials, and leading Asia-Pacific (APAC) regions are all contributing to its growth.