South East Asia

mySmink Malaysia

Exclusive interview

mySmink part II: Mastering marketing for global shoppers

By Natasha Spencer

In our second look at the new beauty player on the digital Malaysian marketplace, we profile mySmink’s business and marketing strategy to explore how it plans to harness its introduction and growth.

Natural active ingredients

Natural active ingredients: Achieving all-round appeal

By Natasha Spencer

As healthy lifestyles positively influence the rise in the natural active ingredient segment, marketing promotions, next generation materials, and leading Asia-Pacific (APAC) regions are all contributing to its growth.

H&M Beauty enters Malaysia

H&M Beauty enters Malaysia

By Natasha Spencer

Leading fashion and cosmetics brand, H&M, prepares to launch its beauty range in the Malaysian marketplace, after making a successful impact in Singapore.

The evolution of beauty retail in Southeast Asia

The evolution of beauty retail in Southeast Asia

By Simon Pitman

A prolonged economic growth spurt is helping to drive the cosmetics and personal care market throughout Southeast Asia and reshaping the beauty retail landscape, research from Mintel reveals.