Singapore brand Lynk Fragrances has recently made several expansion moves, including renaming and rebranding, diversifying its product line-up to include body and hair care, and opening its first retail store.
Chinese retail brand MINISO has identified fragrances as one of categories that will be pivotal to its global ambitions, with the firm reporting buoyant demand in Indonesia.
Singapore solid beauty start-up JOMO Studio recently introduced four new scents for its body and hand foaming wash tablets, hoping to capitalise on the upcoming festive gifting season.
Thai beauty and wellness brand HARNN has embarked on its next phase of expansion through a retail store opening in Singapore, while building presence in the spa and hospitality sectors across Asia.
Hong Kong-based beauty retail company Sa Sa International plans to re-establish its brick-and-mortar stores in Singapore by the year-end festive season this year.
French pharmacy brand Caudalie’s new non-aerosol spray format seeks to satisfy the South East Asian consumers' demand for new, innovative sun care formats, says the brand’s co-founder.
Global prestige skin care brand SK-II’s is moving to capture Vietnam’s rapidly growing luxury beauty sector with its first new market entry in 10 years.
Indonesia's recent trade regulation calling for the separation of social media and e-commerce poses a significant challenge to the pursuit of an integrated social commerce journey, especially for SME brands in the beauty space and beyond.
The founder of a microbiome-centric skin care brand hopes to use its repositioned acne care treatments to educate consumers about the skin microbiome, which she fears has become ‘watered-down and meaningless.’
Singapore-based cosmetics firm Ice’s Secret says that consumers, especially those with sensitive and damaged skin, are increasingly looking for products that are both effective and sanitary.
Here we reveal extensive and exclusive insights from beauty insiders LUXASIA, and Maison 21G on the immense growth potential of the dynamic and rapidly expanding Vietnam beauty market.
French beauty giant L’Oréal claims social commerce acceleration across South Asia Pacific, Middle East and North Africa region (SAPMENA) is a major opportunity for growth, with the firm livestreaming for up to 21 hours a day across several key brands.
Singapore’s IRÉN Shizen has relaunched its brand after discovering what it claims are the unique properties of a plant-derived moor hot spring in Hokkaido, Japan.
Kao-owned Goldwell’s newly expanded Dualsenses Scalp Specialist range aims to address specific scalp issues, although these are often not given adequate attention compared to skin problems, says the brand.
The Cosmetic, Toiletry and Fragrance Association of Singapore (CTFAS) is set to launch the CTFAS Academy, which it hopes will elevate cosmetics industry standards in Singapore.
Aveda believes that the interest in prestige beauty, green chemistry, and vegan products in Vietnam will stand it in good stead in the rapidly emerging South East Asian market.
French beauty brand Caudalie is set to launch a new spot acne treatment in South East Asia, which it hopes will introduce the brand to a newer and younger audience.
Personalised fragrance house Maison 21G has developed a new concept for its travel retail debut based on the data it has captured on scent preferences across Asia.
American sun care brand Supergoop! is targeting a stronger foothold in Australia and the Middle East, following recent successes in South East Asia (SEA) and Europe.
Hair care consumers are more likely to pay more for products that feature potent and multifunctional ingredients, which have proven to be effective, says KERASILK.
E-commerce company Shopee adopts a multi-pronged strategy to enhance brand protection and tackle proliferation of counterfeit products on the online marketplace in partnership with FMCG majors P&G and Beiersdorf.
A Malaysian derma beauty brand is investing in clinical trials to strengthen its product claims and brand position in an increasingly demanding skin care market.
South Korea’s Ministry of Food and Drug Safety (MFDS) plans to intensify its market diversification strategies and tap into promising growth in South East Asia and Europe, as China exports dip.
Unilever-owned Pond’s Skin Institute has debuted two skin care product ranges tackling skin ageing and brightening based on the autophagy process at the 25th World Dermatology Congress (WCD 2023) in Singapore.
South East Asian beauty distributor and retailer Aura Prestige is aiming to further expand its footprint in markets such as Indonesia, Malaysia, Singapore and Vietnam, as demand for luxury niche fragrances intensifies in the region.
Singapore-based skin care brand Heure has engineered its proprietary encapsulation tech to interact with the skin microbiome to deliver actives that can inhibit melanin-producing tyrosinase.
K-beauty brand Dr. G is continuing to expand in South East Asia with a new store in Malaysia, where its sunscreen range is enjoying significant success.
Gold nanoparticles extracted using unripe banana extract show biofilm inhibition, antimicrobial, antioxidant, and anti-tyrosinase activities, among other cosmetic benefits.
South Korean delivery app Baemin has taken a leap into the Vietnamese beauty market by launching a skin care and makeup brand, and is capitalising on K-beauty trends to customise products for the needs of local consumers.
The cosmetic potential of durian extracts has been highlighted by Thai researchers, who say its benefits span moisturising, whitening and antioxidant effects.
Pandemic-born beauty start-ups Mira and Oupus Organics tackle the next level of business advancement with support from consumer goods giant Procter & Gamble (P&G).
Korean skin care brand Melixir has embarked on a vigorous expansion campaign across Asia via Sephora, while also working on its sustainability initiatives and new products targeting the skin microbiome.
The concept of upcycled ingredients has yet to be fully appreciated in some parts of Asia, particularly in South East Asian countries like Thailand, where consumers tend to link it with lower prices and quality, says one supplier.
Italian cosmetics company Pupa Milano is gearing up to take on the ‘huge potential’ of Asia’s beauty market with a new skin care line and new makeup innovations.
Exclusive insights from Thailand’s beauty players, including Karmart, Dr. Barbara Sturm and G&M Cosmetics, shed light on the unique perspectives of the Thai beauty consumer and reveal the drivers behind one of South East Asia’s most exciting markets.
Singapore-based skin care brand Re:erth has debuted a new serum targeted at men which CEO Shinji Yamasaki believes lowers the barrier for them to start taking care of their skin.
Singapore start-up A Tapir’s Tale says there is a need for ‘more sophisticated formulations’ beyond organic products to address the underserved sensitive baby skin care market.
Singapore-based skin care brand, Kyssva is set to expand its product range with a moisturiser and a serum in the third quarter (Q3) of this year after the success of its maiden launch.
Taiwan-based firm Jerôsse is aiming to grow the share of beauty sales to at least 30% this year on the back of new product developments and its expansion into Singapore and Malaysia.
Modules, a new skin care brand from Singapore, is aiming to make personalised skin care with prescription-level active ingredients accessible for the masses.
![[MINISO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/miniso-sees-fragrances-as-key-to-transforming-into-global-super-brand/16909866-1-eng-GB/MINISO-sees-fragrances-as-key-to-transforming-into-global-super-brand.jpg)
![Sa Sa set to return to Singapore by year's end. [Sa Sa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/sa-sa-aims-to-reopen-retail-stores-in-singapore-by-christmas/16844589-1-eng-GB/Sa-Sa-aims-to-reopen-retail-stores-in-Singapore-by-Christmas.png)
![Caudalie’s new non-aerosol spray format seeks to satisfy SEA demand for new, innovative sun care formats. [Caudalie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/caudalie-aims-to-meet-sun-care-need-for-new-modern-textures-with-non-aerosol-spray-in-sea/16792457-1-eng-GB/Caudalie-aims-to-meet-sun-care-need-for-new-modern-textures-with-non-aerosol-spray-in-SEA.jpg)
![SK-II’s is moving to capture Vietnam’s rapidly growing luxury beauty sector with its first new market entry in 10 years. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/09/sk-ii-vietnam-sk-ii-marks-first-new-market-entry-in-a-decade-with-hcm-launch/16817888-1-eng-GB/SK-II-Vietnam-SK-II-marks-first-new-market-entry-in-a-decade-with-HCM-launch.jpg)
![Indonesia's regulation calling for the separation of social media and e-commerce poses a significant challenge to the pursuit of an integrated social commerce journey. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/09/indonesia-tiktok-shop-ban-new-social-commerce-regs-a-blow-for-seamless-buying-experiences/16817942-1-eng-GB/Indonesia-TikTok-Shop-ban-New-social-commerce-regs-a-blow-for-seamless-buying-experiences.jpg)
![The founder of a microbiome-centric skin care brand believes the overuse of the term ‘microbiome-friendly’ has adversely affected her brand. [Sage & Ylang]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/03/sage-ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education/16770008-4-eng-GB/Sage-Ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education.png)
![CHLITINA is poised to expand in South East Asia on the back of the rising spending power of consumers in the region’s emerging markets. [CHLITINA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/chlitina-ceo-marks-sea-as-next-major-growth-opportunity/16744580-1-eng-GB/CHLITINA-CEO-marks-SEA-as-next-major-growth-opportunity.jpg)
![Korea says it will work with local regulators to support and expand cosmetic exports to the Vietnamese market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/korea-aims-to-boost-k-beauty-export-to-vietnam-by-streamlining-regulations/16757759-1-eng-GB/Korea-aims-to-boost-K-beauty-export-to-Vietnam-by-streamlining-regulations.jpg)
![L’Oréal claims social commerce acceleration across its SAPMENA is a major opportunity for growth. [Maybelline New York]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/l-oreal-underscores-importance-of-social-commerce-in-sapmena-region/16770170-1-eng-GB/L-Oreal-underscores-importance-of-social-commerce-in-SAPMENA-region.jpg)
![IRÉN Shizen has relaunched its brand after discovering what it claims are the unique properties of a plant-derived moor hot spring. [IRÉN Shizen]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/iren-shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex/16744526-1-eng-GB/IREN-Shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex.jpg)
![CTFAS is set to launch the CTFAS Academy, which it hopes will elevate cosmetics industry standards in Singapore. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/ctfas-academy-singapore-industry-association-aims-to-uplift-local-cosmetics-sector-with-new-programme-launching-in-october/16654427-1-eng-GB/CTFAS-Academy-Singapore-industry-association-aims-to-uplift-local-cosmetics-sector-with-new-programme-launching-in-October.jpg)
![Aveda believes that the interest in prestige beauty, green chemistry and vegan products in Vietnam will stand it in good stead in the rapidly emerging South East Asian market. [LUXASIA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/08/29/aveda-anticipates-unlimited-potential-and-growth-in-vietnam/16691750-4-eng-GB/Aveda-anticipates-unlimited-potential-and-growth-in-Vietnam.jpg)
![Joon Haircare is seeking distribution among South East Asian hair salons to reinforce its position as a professional-level hair care brand. [Joon]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/joon-haircare-says-entry-into-sea-salon-channels-important-to-cement-legitimacy/16654319-1-eng-GB/Joon-Haircare-says-entry-into-SEA-salon-channels-important-to-cement-legitimacy.jpg)
![ANSWR Beauty is aiming to expand its vision as a comprehensive ‘home salon’ beauty line to the Asian market. [ANSWR]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/answr-seizes-home-salon-beauty-opportunity-in-asia/16620624-1-eng-GB/ANSWR-seizes-home-salon-beauty-opportunity-in-Asia.jpg)
![Maison 21G has developed a new concept for its travel retail debut based on the data it has captured on scent preferences across Asia. [Maison 21G]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/08/08/singapore-s-maison-21g-duty-free-debut-underpinned-by-big-data-capabilities/16632483-1-eng-GB/Singapore-s-Maison-21G-duty-free-debut-underpinned-by-big-data-capabilities.jpg)
![Grown Alchemist is set to make its South East Asian debut in September. [Grown Alchemist]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/grown-alchemist-furthers-asia-expansion-with-sephora-sea-launch/16611420-1-eng-GB/Grown-Alchemist-furthers-Asia-expansion-with-Sephora-SEA-launch.jpg)
![Jindal Drugs sees untapped opportunities among new oral care brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/indie-oral-care-mint-producer-eyeing-new-opportunities-among-new-players/16590624-1-eng-GB/Indie-oral-care-Mint-producer-eyeing-new-opportunities-among-new-players.jpg)
![Pond’s Skin Institute has debuted two skin care product ranges tackling skin ageing and brightening based on the autophagy process. [Unilever]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/unilever-wcd-2023-pond-s-brand-rejuvenation-underscored-by-research-and-innovation/16583952-1-eng-GB/Unilever-WCD-2023-Pond-s-brand-rejuvenation-underscored-by-research-and-innovation.jpg)
![Aura Prestige is aiming to further expand its footprint in SEA. [Aura Prestige]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/aura-prestige-eyes-big-time-growth-on-the-back-of-niche-fragrance-boom-in-sea/16502120-1-eng-GB/Aura-Prestige-eyes-big-time-growth-on-the-back-of-niche-fragrance-boom-in-SEA.jpg)
![Heure has engineered its proprietary encapsulation tech to interact with the skin microbiome to deliver actives. [Heure]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/heure-engineers-delivery-system-that-interacts-with-microbiome-to-inhibit-melanin-production/16518602-1-eng-GB/Heure-engineers-delivery-system-that-interacts-with-microbiome-to-inhibit-melanin-production.jpg)
![Dr. G is continuing to expand in South East Asia with a new store in Malaysia. [Dr. G]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dr.-g-doubles-down-on-sea-expansion-on-the-back-of-sunscreen-popularity/16498790-1-eng-GB/Dr.-G-doubles-down-on-SEA-expansion-on-the-back-of-sunscreen-popularity.jpg)
![Researchers develop green method to extract gold nanoparticles with unripe banana extract. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/gold-nanoparticles-biosynthesised-with-banana-extract-show-cosmetic-benefits/16511597-1-eng-GB/Gold-nanoparticles-biosynthesised-with-banana-extract-show-cosmetic-benefits.jpg)
![Mira and Oupus Organics tackle the next level of business advancement with support from P&G. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/p-g-helps-covid-era-start-ups-navigating-the-next-stage-of-growth/16501940-1-eng-GB/P-G-helps-COVID-era-start-ups-navigating-the-next-stage-of-growth.jpg)
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![Pupa Milano is gearing up to take on the ‘huge potential’ of Asia’s beauty market. [Pupa Milano]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/07/pupa-milano-eyes-growth-in-asia-on-the-back-of-new-makeup-and-skin-care-innovations/16409123-1-eng-GB/Pupa-Milano-eyes-growth-in-Asia-on-the-back-of-new-makeup-and-skin-care-innovations.jpg)
![Omni Skin was developed to lower the hurdles to skin care adoption for men. [Re:erth]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/re-erth-develops-baby-step-serum-to-lower-hurdles-for-male-skin-care-consumers/16400930-1-eng-GB/Re-erth-develops-baby-step-serum-to-lower-hurdles-for-male-skin-care-consumers.jpg)
![Kyssva is set to expand its product range with a moisturiser and a serum. [Kyssva]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kyssva-aims-to-build-on-debut-success-with-a-pair-of-new-products-in-q3/16358903-1-eng-GB/Kyssva-aims-to-build-on-debut-success-with-a-pair-of-new-products-in-Q3.jpg)
![erôsse is aiming to grow the share of beauty sales to at least 30% this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/jerosse-aims-to-grow-beauty-business-with-new-developments-in-skin-care-hair-care/16358957-1-eng-GB/Jerosse-aims-to-grow-beauty-business-with-new-developments-in-skin-care-hair-care.jpg)
![Modules is aims to democratise personalised skin care with prescription-level active ingredients. [Modules]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/05/10/modules-aims-to-democratise-personalised-prescription-skin-care/16372955-1-eng-GB/Modules-aims-to-democratise-personalised-prescription-skin-care.jpg)
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