Eyes on SEA: Amorepacific, Clé de Peau, Pola Orbis beauty developments in SEA

Pola Orbis sets sights on SEA expansion in the next three years​​

Japanese beauty company Pola Orbis Holdings will venture into South East Asia in the next three years to tap into its burgeoning growth prospects.

It has outlined plans to establish SEA “a new strategic region”,​ highlighting it as a “promising market”,​ especially with the luxury beauty segment poised for growth.

The company has a modest presence in SEA nations like Singapore, Malaysia, and Thailand with brands such as POLA, Orbis, and THREE.

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Teaology aims to capture Singapore’s premium beauty segment with ‘unique’ proposition​​

Teaology has launched in Singapore where it believes it can offer premium beauty consumers a differentiated proposition in the form of its innovative tea-infused products and certifications.

The Italian B corp-certified beauty brand launched exclusively with health and beauty retailer Watsons Singapore at the end of January.

While consumers in general are more cautious of their spending, it believes the beauty consumer would not compromise on product efficacy or brand values.

Amorepacific raises Aestura global prominence of with Vietnam, Thailand entries​

Amorepacific is set to launch its derma beauty brand Aestura in Vietnam and Thailand this year as it works to boost the brand’s international presence.

The South Korean beauty conglomerate announced that Aestura made its first foray into South East Asia through Shopee Vietnam on January 22.

It added that it would follow up its Vietnam debut by launching with local retail beauty chain Beauty Box in all its 17 doors.

Derma Lab eyes opportunities in sensitive skin market, targets eczema and sun care for growth​

Singapore firm Derma Lab is focusing on the sensitive skin market, aiming for growth by targeting eczema and sun care, as the demand for ‘doctor-led’ skin care solutions continues to rise.

The company’s latest Hydraceutic Pink Vitamin B12, claims to boost the health of the skin barrier with Vitamin B12 and ceramides.

According to the firm, it has been clinically proven to increase moisture in the skin by 1.6 times and have a 24-hour moisturising effect.

Clé de Peau Beauté position itself at the forefront of burgeoning quiet beauty movement​

Prestige beauty brand Clé de Peau Beauté says it is tapping into quiet beauty trends as it moves to secure a leading position in its regional Asian markets.

Quiet beauty emphasises subtlety, simplicity, and understated elegance. It often involves a minimalist style, a focus on natural elements, and a sense of tranquillity or calmness.

In the context of skin care, the trend may involve products that prioritise a refined and uncomplicated approach, utilising premium ingredients and scientific validation.