Global Brands

China

国家的香味：Symrise 将中国千禧一代视为高级香水的未来所在

Symrise 一直寻求破解属于中国的香水符号，并将其与中国最重要的千禧一代予以紧密关联。

Scent of a nation: Symrise sees Chinese millennials as the future of fine fragrance

Symrise has sought to decode China’s fragrance identity and connect with the all-important Chinese millennial demographic.

色彩狂潮：Intercos 借由化妆品热潮的东风来巩固中国市场地位

彩妆需求持续激增，助力 Intercos 集团推动业务发展，并进一步巩固其在中国市场的地位。

Colour craze: Intercos aims to strengthen position in China on the back of make-up boom

A spike in demand for colour cosmetics has created an opportunity for the Intercos Group to accelerate its business and further strengthen its position in the Chinese market.

同中有异：AOBiome 凭借两款 Mother Dirt 产品占据中国市场一席之地

总部位于美国的微生物群公司 AOBiome 计划携 AO+ Skincare 进军中国市场。而这一全新品牌基于其王牌益生菌护肤产品 Mother Dirt。

Same, but different: AOBiome aims to capture China market with Mother Dirt 'twin'

US-based microbiome company AOBiome is poised to tackle the Chinese market with AO+ Skincare, a new brand based on its own probiotic beauty brand, Mother Dirt.

互动游戏：作为强生旗下品牌之一，城野医生 (Dr. Ci:Labo) 正大力拓展旅游零售渠道，以期吸引更多的中国消费者

为进军旅游零售市场，日本护肤品牌城野医生针对赴韩旅游的中国消费者而特别推出一款虚拟互动游戏。

Playing games: J&J-owned Dr. Ci:Labo ramps up travel retail presence to attract more Chinese consumers

Japanese skin care label Dr. Ci:Labo is tapping into travel retail with a virtual interactive game targeted at Chinese consumers travelling in South Korea.

中国国家药监局下令对含有防晒剂的化妆品展开附加测试

中国国家药监局（National Medical Products Administration，NMPA）发布新规，要求对含有防晒剂的美容产品展开附加测试。

China’s NMPA orders additional tests on cosmetic products containing sunscreen agent

The National Medical Products Administration (NMPA) in China has released new regulations on additional testing requirements for beauty products that contain sunscreen agents.