Global Brands

China

解译传统：美妆品牌如何利用中国的文化底蕴吸引年轻消费者

新冠病毒促使年轻消费者对反映本土文化的品牌“彰显团结”，美妆品牌在利用中国传统和开发更适合中国年轻人的产品方面有很多机会。

Translating tradition: How beauty brands can tap China’s cultural heritage to appeal to young consumers

Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.

关注设计：中国本土彩妆品牌利用新颖包装在线上渠道脱颖而出

线上渠道的重点在于推动中国本土化妆品品牌构思超越传统的包装，以在市场中脱颖而出。

Designing for attention: China’s local make-up brands tap novel packaging to stand out online

The emphasis of online channels is pushing Chinese domestic make-up brands to think beyond conventional packaging in order to stand out from the ocean of products in the marketplace.

减少和增长：澳大利亚专为减少浪费的护发小工具瞄准亚太地区市场以求增长

美容科技公司 Réduit 总部位于澳大利亚，其希望通过其新推出的护发小工具将目标瞄准中国、日本和韩国市场，该小工具声称能可减少浪费。

Reduce and amplify: Australian waste-reducing hair care gadget targets growth in APAC

Australia-based beauty tech firm Réduit is looking to target China, Japan and Korea with its newly launched gadget that claims to deliver better results with less wastage.

税收减免：国际化妆品品牌助推中国思考变革

终止对中国化妆品征税的提议可能会大大推动国际化妆品公司在中国的零售。

Tax relief: International cosmetics brands set for boost as China mulls over change

A proposal to end taxation on cosmetic products in China could provide a major boost to international cosmetic companies retailing in the country.

信任中国：Symrise 为高级香水市场的“下一次繁荣”做准备

香精香料集团 Symrise 期望在中国香精香料市场实现增长，年轻的消费者和本地企业是重点对象。

Trusting in China: Symrise gears up for ‘next boom’ in fine fragrance market

Flavour and fragrance group Symrise is expecting to see growth in China’s fine fragrance market as younger consumers and local players stir up the category.