Global Brands

China

“不仅仅是一个中国品牌”：颐和园口红进行全球扩张背后的坚定自信

国化妆品品牌卡婷 (Catkin) 公司正努力扩大它在全球的足迹，因为该公司认为其产品在海外的需求日益增长。

‘Not just a China brand’: Firm behind Summer Palace lipsticks confident on international expansion

The company behind Chinese make-up brand Catkin is pushing to expand its global footprint as it believes there’s a growing demand for its products overseas.

婴儿潮：Aromababy 希望加强其在中国作为品类前沿的地位

澳大利亚天然婴儿护理品牌 Aromababy 正致力于巩固其在中国的形象。随着更多中国家长购买婴儿护理产品，公司也看到了该市场的诸多发展可能性。

Baby boomer: Aromababy looking to strengthen its position in China as category rockets

Australia-based natural baby care brand Aromababy is aiming to solidify its profile in China where it sees tremendous opportunities amid the rising consumption of baby care products.

规则、工序与传统：中草药成分与其他植物提取物有何不同

东方淼森生物科技有限公司 (Nutri-Woods Biotech)正在走向国际市场，但它认为，它还需要下更大的功夫，让人们更加了解含中草药的个人护理产品，和采用非中草药植物成分的产品有何不同。

Rules, processes and traditions: How TCM herbal ingredients differ from other botanical extracts

Nutri-Woods Biotech is on the cusp of global expansion but says there is a lot more education to be done to explain how traditional Chinese herbal ingredients are different from other botanical ingredients found in personal care products.

高端化的潜力：Virospack要把握中国市场高端化所带来的契机

滴管制造商 Virospack 认为，随着越来越多的中国本土美容品牌开始将自己定位于高端品类，中国市场未开发的潜力非常巨大。

Premium potential: Virospack targets China expansion as domestic industry goes upmarket

Dropper maker Virospack believes there is huge potential in China’s domestic market as more local beauty brands begin to position themselves in the premium category.

千禧一代的思维模式：香港化妆品公司认为，打破传统是正确之路

总部位于香港的化妆品代工公司 Global cosmetics 肩负着一项使命：实现业务现代化，并顺应千禧一代的思维模式，成为一家“全方位服务理念公司”向国际市场扩张。

Millennial mindset: HK cosmetics firm believes going against convention is the way forward

Hong Kong-based cosmetics OEM company Global Cosmetics is on a mission to modernise its business and tap into the millennial mindset as it prepares to expand internationally as a ‘full-service ideas company’.