Global Brands

China

短视频的成功：日本 iStyle Inc. 将抖音视为中国电商领域的“下一个主战场”

iStyle Inc. 的电商直播 Over The Border 公司正在将其资源引入中国社交媒体平台抖音，希望在中国发展“核心业务”。

Short-form success: Japan’s istyle inc sees Douyin as the ‘next major battleground’ in China’s e-commerce space

istyle inc’s live commerce company Over The Border is channelling its resources into Chinese social media platform Douyin with hopes to develop it into a ‘core business' in China.

成功本味：中国男士香水销售量的增长超过了彩妆和护肤品

一家市场调研公司的数据显示，男士香水类别在中国市场处于领先地位，无论是年度增长还是季度增长都超过彩妆和护肤品类别。

Smells like success: Growth of men’s fragrance surpasses make-up and skin care in China

The men’s fragrance category is leading the way in China, exceeding make-up and skin care in terms of annual and quarterly growth, according to data from one market research company.

彩妆“复兴”：随着中国市场的复苏，雅诗兰黛预测彩妆的未来走向

据专业美妆品牌雅诗兰黛公司透露，公司已从中国彩妆的快速复苏中获得信息，用于制定其全球彩妆战略。

Make-up ‘renaissance’: How Estée Lauder expects colour to trend based on China’s COVID-19 recovery

Beauty major Estée Lauder Companies has revealed how the rapid recovery of colour cosmetics in China has informed its global make-up strategy.

欧舒丹第 4 季度经营业绩：销售额猛增 60%，中国成为欧舒丹最大的市场

第四季度 60% 的惊人增长率促使中国成为欧舒丹国际在 2021 财年最大的市场。

L’Occitane Q4 results: China now firm’s largest market after sales surge by 60%

Staggering fourth-quarter growth of 60% has propelled China to become L’Occitane International’s largest market in FY2021.

“里程碑”：英国为美容公司颁发认证，使其获得中国动物实验豁免的资格

英国政府与化妆品盥洗用品香料协会 (CTPA) 和更广泛的美容业合作，颁发数字良好生产规范 (GMP) 证书，能够使企业无需进行动物实验便可将“普通”化妆品出口到中国。

'Milestone': UK issuing certifications for beauty firms to qualify for China animal testing exemptions

The UK government has worked alongside the Cosmetic, Toiletry and Perfumery Association (CTPA) and wider beauty industry to digitally issue Good Manufacturing Practice (GMP) certificates that should enable the export of ‘ordinary’ goods to China without...