Brand update: Latest developments from Shiseido, Dr.Ci:Labo, Sephora and more

Shiseido targets India, Thailand, Vietnam to drive growth​​

Shiseido has set its sights on burgeoning markets including India, Thailand, and Vietnam for expansion as it aims to propel growth in the skin care market.

The Asian market in particular, holds tremendous promise for the brand as the number of beauty-conscious consumers accelerates.

Last year, the brand expanded into India with its first free-standing store in Mumbai.

Dr.Ci:Labo: Phenylethyl resorcinol outperforms Vitamin C, niacinamide in treating hyperpigmentation​

Dr.Ci:Labo claims that new research on phenylethyl resorcinol demonstrates high efficacy in combating hyperpigmentation, surpassing the effectiveness of more well-known ingredients such as vitamin C and niacinamide.

This was based on a study on Dr.Ci:Labo’s new and improved 377VC Radiance Serum.
The serum was shown to improve transient UV-induced hyperpigmentation in seven days and skin brightening six times more than the blank control group.

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Sephora’s withdrawal from Korea leaves market less diverse than ever​

Sephora’s exit from South Korea leaves a vacuum highlighting need for a diversity of brands and retail channels in the market, says experts.

Odile Monod, K-beauty market guru lamented the absence of another player in the market.

“Especially since single-brand offline shops started closing down one after another, it’s really a dichotomy and it’s a very clear one at the moment. I really wish that there was more diversity in terms of channels in Korea. Olive Young, for instance, only carries a small selection of beauty brands both Korean and foreign.”​

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Curél taps into Fine Fiber tech to strengthen global position in derma category​

Japanese cosmeceutical skin care brand Curél says it is capitalising on Fine Fiber technology to reinforce its position in the global derma beauty market.

The firm describes the new products as “a new skin care method for intensive moisture care.”​

The Fine Fiber technology by Kao creates a barely visible film on the skin with the help of a handheld electrospinning device developed by electronics firm Panasonic.

Caudalie’s new serum targets consumers seeking retinol alternatives​

Caudalie’s Resveratrol-Lift serum is seeking to address the growing demand for retinol alternatives in South East Asia with the addition of a plant-derived vegan collagen.

The brand has observed an opportunity arising from the adoption of non-invasive aesthetic procedures, such as chemical peels, microneedling, and thread lifts.

These treatments can often be harsh on the skin and the damage consumers experience can push them towards products that can help them repair their skin.