Cosmoprof North America forges global industry ties

By Simon Pitman

- Last updated on GMT

Related tags: Cosmoprof north america, North america

This year's Cosmoprof North America event closes its doors having
attracted just over 25,000 visitors - the same level as last year's
event. With beauty professionals from over 34 countries, the show
centered on bringing together beauty professionals from every part
of the globe in an effort to expand their businesses.

The exhibition itself was divided up into four main pavilions where more than 670 exhibitors from 30 countries were able to showcase their latest innovations and services to the industry.

The US Commercial Services saw special delegations arrive from Brazil and Vietnam, while the efforts of the event's organizers saw importers from all over Central and South America, as well as Russia, India and Mexico attending the show.

This year the show focused on business-to-business activities for packaging, sourcing, innovation and education - each of which was individually catered to by specific events and sections.

"We were able to bring our expertise to the North American market and create a space where a company from Spain can meet importers and distributors from the US but also from North and Central America,"​ said Laura Zacccagnini, director of international affairs and strategies for Cosmoprof.

For spa and salon businesses the event focused on providing business education, rather than the usual technical hair and nails seminars and programs that shows usual focus on. Likewise, exhibitors also provided a number of new lines as well as innovations that were being shown to the industry for the first time.

Education was also a key element, with a number of courses as well as the return of the Wellness Summit - a two-day seminar that covered some of the fastest growing segments within the industry.

Amongst the presentations were those made by 'Zone' diet author Dr Barry Sears and longevity coach Oz Garcia, who imparted some of their knowledge and experience about the industry. Topics covered included marketing, leadership, distribution and trends.

There was also a presentation from Future Concept Lab, a Milan-based think-tank that delivered its latest findings about beauty and wellness trends based on data collected at retail and spa locations all over the world.

The event also included a packaging lounge, providing a space for private meetings and resources such as advisors and access to a database that provided information on packaging legislation in more than 50 countries worldwide.

Steve Sleeper, executive director for the Professional Beauty Association, a show partner, said that next year's show would focus even more on forging business deals on the show floor, in an effort to make the show even more business-friendly.

Next year's Cosmoprof North America​ show is planned for July 16 - 18, at the same venue, the Mandalay Bay Convention Centre in Las Vegas.

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