Crown Holdings embraces online era

By Louise Prance

- Last updated on GMT

Related tags: Net sales, Cosmetics

Global cosmetics packager Crown Holdings has announced the launch
of a new website, a move that sees it embrace the online era and
increase industry awareness of the company.

The website will follow key trends in all the industry areas that Crown Holdings supplies for, including cosmetics, personal care and the food and drink market.

The company is further targeting industry insiders with the comprehensive online site, which comprises of pages for every industry the company caters for, easily navigated to by links labelled with the name of each market sector.

Each different personal care and health and beauty product produced by the company is listed on the website, accompanied by a comprehensive overview of the function, purpose and benefits of each product.

The personal care products have been broken down into three different sections, Aerosol Containers, High-Impact Decoration & Finishes and Specialty Containers.

John Conway, Chairman of the Board, President and CEO of the company stated, "The Internet offers a fast, direct and cost-effective medium for us to communicate success in our industry and to address the main market drivers influencing the many industries we serve worldwide".

The company, based in Philadelphia, has allocated a section of the website to each of its five business divisions in order to further build on its relationships with its customers and give access to company product data and contact details.

It has also incorporated an 'Innovation & Design' section into the website in order to 'foster creative thinking and be a source for inspiration'. The section will be geared towards featuring new technologies, concepts and packages.

Crown Holdings and its affiliated companies have previously won nine awards for packaging from the Metal Packaging Manufacturers' Association (MPMA).

The company's reported net sales in the second quarter of 2005 rose to $2 billion, a 9.9 per cent increase over the second quarter of 2004. North American net sales rose eight per cent to $808m, while the European division's net sales grew 10.1 per cent to $1,097m. The company's Asia division's net sales increased 21.7 per cent to $112m.

It has 29 facilities in 15 countries in Europe, the US and Asia, with 3,500 employees. It sells closure products under brand names such as Astra, Bender, Obrist and Zeller.

As of 31 December 2004, the company operated 185 plants located in 43 countries, employing about 27,500 people.

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