Cosmoprof Shanghai launch pad for Cosi's attack on China

By Louise Prance

- Last updated on GMT

Related tags: Cosmetics, Cosi

Swedish direct sales cosmetics company, Oriflame, has continued
with plans to make its mark on the Sri Lankan beauty market with
the recent launch of a new cosmetics range aimed at the booming
anti-ageing market.

Cosi will launch six core product groups it covers, including skin care, colour cosmetics, fragrances and hair care as well as a bath, body and performance range.

The event, which takes place this month and is an extension of the Cosmoprof Asia concept, plays host to many cosmetic manufacturers from across the globe that attend to exhibit their products to industry insiders such as importers, distributors and retailers.

It will be the first time the company has showcased the product range in the Chinese market a move that will no doubt aid its mission for continued global development.

China is currently seeing some of the largest industry growth in the world, with almost all cosmetic and toiletry categories reporting sales growth well into double figures - figures that are in line with GDP that continues to exceed 10 per cent.

Equally the exhibition is giving Cosi the chance to carry out live make-over demonstrations that will be using the new product ranges, 'Curator' and 'Urban Angel', and will give industry insiders the chance to view make up combinations that could be used.

Cosi, based in the UK, originally unveiled the two new ranges, in Europe earlier this month with both ranges focusing on two differing fashion styles, featuring colours that pick up on each different trend.

Cosmetic manufacturers are being advised to take note of socio-economic trends within the industry, a feature that the company has based the Curator range around.

The line consists of mascara, blush, foundation and lip smudges, which come in reds and metallic colours that mirror the heavy fabrics from the catwalk.

Similarily, the Urban Angel range picks up on the 'street' trend that is often featured in the fashion world around the autumn/winter period and focuses on heavy eyes and lips with metalics and electric shades.

The company says the colour concepts are for it to portray its awareness of the intrinsic link between the beauty and fashion industry, further consolidating it as market leaders in the cosmetic manufacturing field.

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