The company, which started off developing anti-aging skin care products, has developed an anti-aging hair care line off the back of the successful launch of its Age Intervention Eyelash launch - a product that aims to stimulate the growth of thicker, healthier-looking eye lashes.
Incorporating similar formulation technology, the company's Age Intervention Hair Revitalizing Conditioner claims to improve the appearance of hair suffering from aging, as well as environmental and chemical damage.
The product targets the fact that most people experience hair thinning to some degree or another as they age, which in turn means that it is less able to stand up to chemical treatments such as dyes and perms. In turn this leads to dull hair that often lacks body.
"Studies have demonstrated that a person's age can be closely determined just by looking at pictures of the back of the head," said Jan Marini, CEO and president of JMSR. "Today, there are many options to rejuvenate the face and body. However as hair ages and styling options become increasingly limited, everyone looks older. Hair rejuvenation is the next anti-aging frontier."
Like the eyelash conditioner, the company's anti-aging hair care line uses what is described at breakthrough technology featuring 'reconstructive components' to help improve the condition and, ultimately, the appearance of the hair follicle.
Marini says that the technology that is incorporated into the hair care line is patent pending, which is why the company does not reveal any more details about the formulation.
The hair care line has been developed for use in conjunction with other hair products and is targeted at both men and women, mainly in the 30+ age range.
The launch adds to a small but growing group of anti-aging hair care products that are currently on the market. These include France-based Ales Group's Phyto hair care brand.
Likewise UK-based ingredient's supplier Croda markets an anti-ageing hair care ingredient called IPF, developed by New Zealand-based Keratec, and currently used in a number of hair care lines marketed by global cosmetic and toiletry companies.