NPD spreads its prestige coverage to Spain

Market research firm NPD will track the prestige beauty market in the country while IRI will cover the mass market.

NPD said the Spanish market is one of the top destinations for prestige brands and contains over 2,500 selective beauty stores.

The company will collect information on a weekly basis from selective chains and independent stores to offer a structured database on sales, price and distribution of fragrance, make-up and skincare products. NPD expects to be able to deliver the first wave of data on the Spanish market early in 2009 with two years of historical figures.

The BeautyTrends panel is the tool NPD uses to track trends and the performance of individual firms, brands and product lines. The data is accompanied by analysis of the market movements.

“With the extension of BeautyTrends in Spain, NPD demonstrates its willingness to track markets and its capacity to serve clients at the global level. Our ambition is to develop a comprehensive offer responding to our clients’ needs,” ​said Claude Charbit, president of NPD Global Beauty.

NPD currently tracks the beauty markets in the US, France, Italy and China.Most recently the company published data on the Chinese market indicating a significant growth in the market for premium facial care products.

Purchases of deluxe facial care products that exceed RMB800 (€74) rose by 31 per in the second half of 2007, against a 28 per cent rise in the first half, according to the NPD figures.

Meanwhile premium skin care products also took out a larger chunk of the market. Products with a retail value of more than RMB1500 represented 15 percent of total facial care sales in the second half of 2007 compared to 10 percent in the first half.