Cosmoprof Asia focuses on Chinese market

By Katie Bird

- Last updated on GMT

Related tags: Cosmetics, China

The secret to successfully entering the Chinese cosmetics market will be one of the focus points at this year’s Cosmoprof Asia, held in Hong Kong in November.

The tradeshow is getting ready to open for the 13th time on 12 November at the Hong Kong Convention Exhibition Centre.

International trade

Successfully conquering new markets will be a particular focus of the show and the organisers promise exhibitors from almost 40 countries.

National and group pavilions are part of the key to Cosmoprof’s success, according to the organisers, who say 17 of such pavilions will be present this year including a first time visit from Switzerland.

The pavilions allow visitors to easily identify the potential of different regions and make contacts within the market.

In addition, the International Buyer Programme that debuted last year with presentations from India and Japan will continue this year, underlining the shows international feel.

Commenting on the chance to showcase the potential of the Japanese market, managing director of the Cosmetic Importers Association of Japan, Shinji Nagashima said: “We found it an innovative and significant opportunity for both exhibitors and attendees to promote new business opportunities.”

China gets a special focus

A focus this year will be placed on China with a seminar explaining regulations specific to the market and problems often encountered by international firms.

The seminar will be presented by the head of the product registration consultation department and will cover the rules and regulations affecting the registration of products in this increasingly important market.

In addition, seminars on natural health and beauty products and the world of spa and salon beauty will also take place during the show.

New ingredients and product development will also get a mention with a seminar dedicated to the technology and application issues relating to regulations, ingredients and research and development.

The show floor itself is divided into five areas dedicated to retail and distribution of finished products, natural health, packaging, beauty salon products and the world of hair salons.

Cosmoprof North America

Cosmoprof North America closed its doors a few weeks ago in Las Vegas after welcoming 740 exhibitors and over 25, 000 visitors.

A similarly international feel was to be found inside the doors of the Mandalay Bay Convention centre where pavilions representing countries from Taiwan to the Dominican Republic were situated.

An education programme focused on green packaging and how to succeed with private label brands attracted more than 600 visitors, according to the organisers.

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