Innovation leads the way at HBA conference program

By Guy Montague-Jones and Katie Bird

- Last updated on GMT

Related tags: Middle east

A holistic view of beauty and how innovation can help your business are two key themes in next week’s HBA conference program.

The educational program kicks off on Tuesday morning with keynote speaker Nicholas Perricone’s address on the link between inflammation and aging.

Holistic view from keynote

Perricone’s presentation will cover how diet, nutritional supplements and topical antioxidants can control inflammation and delay or reverse the signs of aging, and his holistic approach to anti-aging is one of the strengths of the program, according to director of HBA’s educational program Barbara Wheat.

The holistic feel will continue with the naturals conference which runs over the three days.

One of the highlights identified by Wheat is Tuesday morning’s seminar on all things green where panellists Alisa Marie Beyer, Darrin Duber-Smith and Lambros Kromidas will be discussing how companies can ‘get going on the green trend’.

Regulatory issues regarding Ecocert and BDIH certification will be reviewed during the session along with consumer attitudes towards green products.

A deeper look into the mind of the ‘green’ consumer is planned for the Wednesday morning when Ted Ning will chair a session on the LOHAS (lifestyles of health and sustainability) consumer.

Thinking outside the box

Wheat also highlighted the seminar dedicated to new and innovative ideas entitled ‘Thinking Outside the Box’ which will feature amongst other things TerraCycle’s talk on ‘Poop packaging’.

According to Wheat the current economic climate and the scrutinizing of marketing dollars is making new and interesting ideas more important than ever.

Another novel idea will be explored in the session devoted to intimate beauty which was a hit at last year’s show.

The session, which will focus on hair care down there and other intimate beauty issues, is sure to arouse people’s interest, according to Wheat.

Emerging markets also get their turn in the spotlight with a session focusing on Latin America, the Middle East and Russia and one covering India and China.

“There are huge markets opening up and it is very important that US companies realise these markets present opportunities that they can’t afford to miss,”​ Wheat told CosmeticsDesign.com.

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